Content Syndication Downloads
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Image is everything — especially in business. That’s why, when it comes to marketing your practice, you must consider everything from geospatial marketing to branding.
A brand is a promise, a guarantee to deliver a certain product a certain way, in a certain amount of time, with a certain experience. To succeed, it must have a clear bundle of attributes, and be trusted, memorable, and differentiated by a unique story. In part 3 of a four-part series, Invision Optometry’s Michael A. Kling, OD, explores how to identify and create lasting connections with your target audience.
Lutein has strong support for its role in ocular health and has recently been recognized for its cognition role during early life and childhood. This white paper looks at the evidence for lutein’s function in brain tissue, where it is the predominant carotenoid in both infants and adults. FloraGLO® Lutein is the only lutein brand approved for use in infant nutrition and the most clinically studied lutein brand in the world.
Today’s consumers, especially millennials, are changing their attitudes toward shopping. That means you need to change as well. Although investing in a customer experience strategy requires both time and money, if done right, it can also benefit your bottom line.
In Part 2 of a four-part series, Invision Optometry's Michael A. Kling, OD, provides tips and tricks for optimizing office design, including merchandising and patient flow, for today’s consumer.
FloraGLO® Lutein sets the gold standard for the lutein market. Rooted in science, with an unparalleled reputation for efficacy, trust and safety, the FloraGLO® name is synonymous with excellence. “The Pioneers of Lutein Science and Discovery” offers the following:
- How researchers discovered the photoprotective properties of lutein and zeaxanthin;
- Why most adults aren’t getting enough in their diets; and
- How Kemin created a lutein supplement proven to increase macular pigment optical density (MPOD) in clinical trials.