The month of January kick starts EB’s new Social Media Hot List for ECPs, written by our social media guru Tanya Gill, O.D. Here, she will lay out her monthly hot list of inspiring social media content to help your business #grow and to make your life #easier. And, as an added bonus, we’ve included all Dr. Gill’s corresponding social post images right here via this link for you to download & use for free on your own social channels:
January 20: #NationalCheeseLoversDay
For millions of people that are not lactose intolerant—cheese does makes the world go 'round. On January 20th, be sure to impress your string-cheese-pulling, cheddar-loving, pizza-obsessed customers with the #NationalCheeseLoversDay hashtag somewhere in your caption.
A great way to get interaction is to ask and answer in the caption: “What’s your choice of creamy happiness? Ours is Petit Supreme Brie.” You can also ask your staff to answer from their private accounts to get the cheese ball rolling.
Glaucoma Awareness Month
Glaucoma is a leading cause of irreversible blindness in the United States. ECPs fear it. The general population, not so much.
We know that the best defense against glaucoma is a yearly comprehensive eye exam. Let’s face it. The public doesn’t care about glaucoma like they care about their cheddar cheese—so creating a post that creates a call to action in a fun way is most effective. In the images provided, I created a fun & simple 3-post campaign where the call to action is to get an eye exam with glaucoma in mind.
Dr. Gill’s QOTD
Quotes are an essential component to a successful social media program. Quotes are fun, highly shareable, and uniquely story tell your brand values. For January, I created a couple of inspiring quotes that do just that without being over-salesy. From the ECP standpoint, the goal is to sell glasses.
From the customer standpoint, glasses are so fun! This is what we call a win-win.
Posting Tip for January: Keep Your Eyes on the Time.
And, don’t forget to post at least one time each weekday at 9am, 12pm, or 5pm. This is when your customers are getting to work, on lunch, or leaving work and most likely to be scrolling through their social media feed. Read: your social media post.