THE HOT LIST ON SPEC BIG TRAINING TIP INSIDER INTEL PRODUCTS WE LOVE TRENDSPOTTING
The Hot List
Got optical-quality sunwear styles? Give your patients a fresh look by swapping out the sun lenses for clear Rx lenses. Optician Julia Gogosha got creative at our recent EB photoshoot by popping out the lenses to simulate the big lens swap.
[Shown here: Chopard SCHC24S sunglass from DeRigo REM with sun lenses removed to create an Rx-able optical frame.]
WHITE OUT: Eyewear gets ethereal with on-point looks in the crispest hue of the moment—pristine white. Specs are fervently following fashion’s lead this season, where airy white makes a knockout style statement for spring. This trend also incorporates incarnations of crisp white—off white, chalky pinks, and clear crystals plus purely contrasting silhouettes in the darkest blacks. Clockwise from top: Bon Vivant style Yvette from Ogi Eyewear, Derek Lam style Venus from MODO, and Kay Unger style K204 from Nouveau Eyewear.
Here’s how Billings, MT-based Heights Eyecare increased awareness of the dangers of blue light—and increased blue light product sales at the same time: >> “We all wear blue light lens products ourselves, and talk about our experiences with the product.” >> “We partnered with ClearVision Optical to begin displaying + dispensing BluTech Eyewear (frames by CVO, lenses by BluTech).” >> “We are providing a product that is not available everywhere…this has helped increase second-pair sales and per-patient revenue.”
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NEWS: After being led by Interim President Rob Lynch for almost a year, VSP Global has announced new leader. The new president and CEO is Michael J. Guyette, 53, who comes from a career in the medical managed care industry. Read more here.
Products We Love
The Carrera 168/V from Safilo features the Tank Hinge, the brand’s new design concept built to ensure maximum flexibility. The on-trend double bridge and a small metal plaque with hand-applied enamel in the colors of the iconic Flag symbol up the Carrera cool factor. Check it out here.
Looking for trending style? Amanda Rights, O.D., the woman behind @optomeyeslife, rocked this Kate Young style from Tura for the Eyecessorize trend presentation at Transitions Academy, led by The Vision Council’s Lindsey Ruhe. Check out the post here.
VISION TECH: In 2016, Intel worked with Oakley on the Radar Pace “smart” sport sunglasses. Now Intel is working on Vaunt, a smart glass that doesn’t look like…well…a smart glass. And it stands a good chance of going where Google Glass couldn’t. Take a look.