THE HOT LIST ON SPEC BIG TRAINING TIP INSIDER INTEL PRODUCTS WE LOVE TRENDSPOTTING
The Hot List
The Hot List: Get the deets on how your biz stacks up in your own market—and nationwide—in our BIG stat-packed annual Regional Trends Report. We combine our own in-depth demographic and retail research of ECPs across the country with spot-on trends from key national business gurus. Some key takeaways: ECPs across the USA saw sales increases in the first quarter of 2018 compared with a year earlier. The South and West saw the biggest growth, while the Northeast had the least. One point on which all regions agreed? Women’s eyewear topped the charts countrywide in Q1. Read more here.
ON THE EDGE: Men’s eyewear is infused with more on-trend style than ever before. The key looks? Classics with an edge, which are repped by everything from amped-up aviators in two-tone metal and thick, statement acetate to optical silhouettes punctuated with delicate, defining details. Is your men’s product assortment in step? Here, we present a must-see masculine lineup.
There are just so many quirky dates in August that inspire creativity to make your social media stand out and get you what you want—more followers. Not only do we want validation for our hard work—but mo’ followers equal mo’ business. Social media-friendly dates like Bad Poetry Day and Left Handers’ Day will help your channels sing. Check out our lineup of beautiful—and free!—social posts + image assets here to save you time.
NEWS: An artificial intelligence (AI) system that can identify and recommend the correct referral decision for over 50 eye diseases as accurately as experts has been developed by researchers at Moorfields Eye Hospital and other organizations. It’s hoped that the tech can transform the way professionals spot conditions and prioritize patients with the most serious eye diseases before irreversible damage sets in. Read more here.
Products We Love
Combine a strong angular outline with a classic 1920s-inspired Panto style and the result is the sophisticated "Squanto," a new generation of frame shapes, illustrated by neubau eyewear’s new Adam optical style from Silhouette. The Adam features a silky matte surface and a new hinge with a subtly integrated neubau logo. Check it out here.
VISION TECH: Free-form lens design company Indizen Optical Technologies (IOT) introduces inMotion, a daily Rx driving lens that also minimizes night myopia—the loss of the ability to focus on distance objects at night. The lens is fully personalized, using IOT’s Digital Ray-Path surfacing tech. Watch a video on this unique product here.