The Vision Council Releases COVID-19 Consumer Study

The Vision Council (TVC) has released the results of a COVID-19 optical impact consumer survey to its members.

Conducted by TVC’s research team in February, as part of its monthly VisionWatch report, the study surveyed more than 10,000 adults across the U.S. to measure respondents’ level of concern over exposure to COVID-19, the current global coronavirus outbreak.

“As we continue to monitor the spread of COVID-19 and its day-to-day effects across the world and at home, The Vision Council thinks it is important to be aware of how consumers’ reactions are affecting the ways they take care of themselves, especially their eyes,” says Ashley Mills, TVC CEO. “As the virus continues to evolve, we believe it is important to understand consumer sentiment.”

The survey addressed consumers’ measures they are taking to prevent exposure, changes in eye exam intent, and how respondents are prioritizing medical care, as well as eyewear purchases.

TVC members have access to a free summary report as well as an exclusive, recorded presentation of the survey results given by Steve Kodey, TVC’s senior director of industry research services.


“Based on the survey results, about 2/3 of the U.S. adult population will try to avoid contact with the virus by focusing on personal hygiene—particularly washing their hands, wearing clean clothes, and sanitizing personal spaces/items,” says Kodey. “Over 80% of the U.S. adult population will limit use of public transportation, limit trips to shopping centers, malls, or any public areas with large, compact crowds—with almost 24% specifically reporting that will avoid going to hospitals, health centers, or doctor’s offices. Women and adults over the age of 55 are more likely to use multiple strategies to avoid coming in contact with the COVID-19 virus.”

TVC members have access to the free summary report and Kodey's recorded presentation here.

Additionally, TVC is conducting a similar COVID-19 survey throughout the month of March to monitor changes in consumer sentiment.