The Vision Council (TVC) has released the results of its Midpoint March COVID-19 Optical Impact Consumer Study to members.
Conducted by TVC as part of its monthly VisionWatch reports, the Midpoint March survey builds upon a study launched in February to measure consumers’ level of concern over exposure to COVID-19 and tracks trends in consumer behavior relating to eye exams and intended eyewear purchases.
“As we continue to closely monitor the impact of COVID-19 and the evolving eyewear and eyecare behavior of consumers in response to the pandemic, we are making every effort to keep our members informed,” says Ashley Mills, CEO of TVC. “Knowing how rapidly this unprecedented situation is evolving and the value of real-time information, we chose to share the Midpoint March results with our members now, with the final summary of the full March study to follow. Furthermore, our research team has enhanced the study with more information on daily response patterns, helping us understand how consumer sentiment is changing on a daily basis. We are committed to keeping a close watch on the situation and sharing this information with our members.”
The breadth of the overall results have also been expanded with information on respondents with Managed Vision Care and respondents without, as well as raw data cross tabs for both the February and March data to-date.
The Vision Council members have access to a free summary report, which compares the results of the February COVID-19 Optical Impact Consumer Study, which was fielded to more than 10,000 U.S. adults, to the results of the March COVID-19 Optical Impact Consumer Study, which was fielded to more than 5,000 U.S. adults.
The free summary report can be found here.