VSP Ventures, VSP’s new business unit that acquires practices looking to transition ownership, has acquired EyeZone, a six-location optometry practice in Northern Nevada. EyeZone was founded in 2004 by Daniel Rowan, O.D., and all locations will continue to operate under the EyeZone brand.
The acquisition of EyeZone is the third acquisition by VSP Ventures. In June, VSP Ventures formed a joint venture with Rosin Eyecare and acquired two practices in Tennessee. (The EyeZone acquisition is not related to the Rosin joint venture).
“As we explored options to transition ownership, it was critical that it be with partners that shared our care-focused philosophy and would allow us to continue delivering that care while freeing us from the day-to-day management of the business,” says Dr. Rowan. “Partnering with VSP Ventures has afforded us that opportunity.”
In 2014, Dr. Rowan merged locations with a practice owned by Mark Michitsch, O.D., who became a partner in EyeZone. In 2018, Amber Belaustegui, O.D., also became a partner following EyeZone’s acquisition of her practice. Today, there are seven optometrists across EyeZone’s six locations. All doctors and practice staff will remain in their roles.
“With an unwavering focus on patient care and commitment to their community, the EyeZone team is a shining example of what a top-notch eyecare and eyewear experience looks like,” says Steve Baker, president of VSP Ventures. “We’re thrilled to welcome them to the VSP Ventures family.”
“Looking towards the next phase in our careers, we wanted to find partners who shared our values,” says Dr. Michitsch. “Our reputation and legacy of comprehensive patient care will continue on, and we’re set up for even more success as we look to the future in partnership with VSP Ventures.”
According to VSP Global, VSP Ventures underscores a broader company commitment to provide a variety of options for Doctors of Optometry at every career stage and in every kind of practice setting—from privately owned, to dispensary managed, to VSP-owned and -operated. You can read EB’s previous reporting on the new unit here and here.