Wendy Hauteman has been named the new chief marketing officer (CMO) for VSP Global. She succeeds Mark Ginsberg, who served as CMO since 2016, and moves into a new role as VSP Global’s Chief Giving Officer.
Hauteman, pictured here, will lead the organization’s global marketing strategy to deliver its products and services to a diverse set of stakeholders, including the nearly 90 million VSP members. She will report to Michael Guyette, president and CEO of VSP Global.
"As a passionate marketer with 25 years of diverse experience, Wendy is the right leader to transform VSP Global's marketing and continue to strengthen the connection to our customers," says Guyette. "We're excited to see Wendy take on this role and further advance our mission of helping people see."
Hauteman joined VSP Global in 2013 as senior vice president of Global Strategic Marketing. She has over 20 years of experience in the optical industry. Prior to joining VSP Global, she served in a variety of senior marketing leadership roles at Pearle Vision, ILORI, and EyeMed.
“I am honored to step into this role and carry forward a truly unique and purpose-driven brand,” says Hauteman. “I look forward to setting a more data-driven course for our marketing team, focused on meeting the needs of our key stakeholders, including doctors, clients and members.”