At the fifth annual SHiFT meeting in Scottsdale, AZ, held Oct. 25-27, the VSP Global Premier Program introduced Premier Pathways, representing the latest in a series of recent program enhancements designed to support private practice optometrists. Premier Pathways was launched to provide career and business solutions to doctors through two offerings: practice expansion support and recruitment matching services.
“Premier Program private practices are the core of our network,” says Michael Guyette, president and CEO of VSP Global. “Premier Pathways is the latest example of our commitment to the profession, and our goal of delivering more opportunities for private practice to differentiate, compete, and grow, as well as offering more value to VSP members.”
The two key benefits of Premier Pathways include:
1. Practice expansion support is aimed to help optometrists leverage upfront funding to expand their current practice or for the purchase of a new location. It will also offer in-office consulting and enhanced data and analytics, as well as advanced training to increase patient growth, improve business processes, and more.
2. Through the recruitment matching services, dedicated recruiting experts will support optometrists looking to hire associate doctors and those looking for a position. The services include posting of open optometrist positions to more than 300 job sites and assistance throughout the recruitment journey to successfully match candidates and Premier Program locations.
“Doctors have told us they want a strategic partner with the right set of resources and tools to grow their practice and see more patients,” says Michelle Skinner, VSP Global’s chief provider relations officer. “Premier Pathways was developed in response to that need and we’re excited to offer these new choices that support the career goals of private practice doctors.”
Also coinciding with the SHiFT19 meeting, which hosted nearly 800 attendees, was the launch of Premier Academy360, a comprehensive training and education service for VSP network doctors and staff. Through Premier Academy360, practices have access to doctor-guided, practice-centered business education through live workshops, webinars, and videos. On-demand eLearning courses are also now available exclusively for Premier Program practices on a variety of topics, including optical fundamentals for staff, practice management, marketing, human resources and leadership, and more.
VSP states that Premier Academy360 was developed in response to doctor feedback—it is designed to help practices expand potential services, enhance the patient experience, and save optometrists time and money on staff development.
To learn more about Premier Pathways and Premier Academy360: EnhancedPremier.com.