The Global Myopia Awareness Coalition (GMAC), formed in January to educate the public on the growing myopia epidemic, has released the following update on its progress after holding key meetings at Vision Expo East:
“Following our formation in January, GMAC has made clear progress in advancing our mission,” says Matt Oerding, who serves as the organization’s chairperson. “We expect the next several months to bring even more momentum, as we attract additional supporters and make substantial inroads on developing a public-facing awareness campaign.”
The organization, which operates as an advisory board under the World Council of Optometry,
has 11 corporations committed to this effort. These include Alcon, CooperVision, Essilor, Euclid Systems Corporation, Hoya, Johnson & Johnson, Menicon, Nevakar, Oculus, SightGlass Vision, and Visioneering Technologies.
Message development is underway, including preliminary conversations with communications
and creative partners to help shape the narrative—an essential component of any mass
market outreach campaign. GMAC has also initiated dialog with other prominent industry
bodies such as the American Optometric Association, the International Agency for the
Prevention of Blindness, and the Vision Council, to better align, complement and coordinate
“Driving awareness of what’s largely an unknown yet serious issue among the general population is no easy task, yet GMAC members have committed to the cause. With their investments of time, resources and knowledge, we anticipate that myopia will become recognized for the pressing public issues it poses,” says Oerding.
For more information about GMAC, contact the World Council of Optometry at: