Responding to the dramatic increase in prevalence of myopia in the U.S. in recent years, Essilor has announced a partnership with 14 leading vision experts to take bold, immediate action to better treat and manage myopia.
Essilor announced its plan, which includes the establishment of a new Myopia Taskforce, at its annual sales meeting this week, where industry leaders joined Essilor executives in pledging their commitment to establishing a recommended protocol and preferred method for comprehensive myopia care as part of the Myopia Initiative in Action (MIA) program, which will be available to the optical industry later this year.
It is estimated that nearly half of all Americans are expected to suffer from myopia by 2020 if appropriate steps aren’t taken to curb its rise.
“The rate at which the prevalence of myopia is increasing is staggering,” says Millicent Knight, O.D., FAAO, FAARM, senior vice president of customer development at Essilor of America. “True to our mission of improving lives by improving sight, we are bringing together some of the industry’s top eyecare professionals with diverse areas of myopia interest and expertise to address this problem together through new research and open collaboration.”
The 14-member Myopia Task Force:
- Dr. Thomas Aller
- Dr. David Anderson
- Dr. Craig Brawley
- Dr. Mark Bullimore
- Dr. Alan Glazier
- Dr. John Lahr
- Dr. Maria Liu
- Dr. Pamela Lowe
- Dr. Moshe Mendelson
- Dr. Pamela Miller
- Dr. Yi Pang
- Dr. Earl Smith
- Dr. Long Tran
- Dr. David Troilo
The Task Force and the MIA program come on the heels of Essilor’s 2018 consumer awareness program on myopia, particularly myopia in children, that included consumer messaging and the “Out of Focus” animated theatrical trailer that ran in movie theaters nationwide in late 2018.
Pictured: Essilor's Millicent Knight, O.D., FAAO, FAARM (far left) and the members of the new Myopia Task Force at the Essilor National Sales Meeting this week.