ECPs Can Earn A Trip to Transitions Academy

Now in its 24th year, Transitions Academy 2020, hosted by Transitions Optical, will be held Feb.2-5 at the JW Marriott Grande Lakes in Orlando, FL.
Transitions Academy is one of the most unique educational events in the optical industry. Hundreds of industry professionals from across North America (and oftentimes across the globe) attend to participate in professional development and product technology workshops, hear from experts and educators on marketing and industry trends, and learn from their peers and partners during panel discussions.  
Industry professionals can earn an invitation to attend Transitions Academy 2020 through the following ways:
Become a Transitions Innovation Award Finalist. The awards are open to optical industry professionals, educators, retailers, optical labs, and independent ECPs and practices. Categories include: 2019 Transitions Brand Ambassador (individual-only award), Retailer of the Year, Eyecare Practice of the Year, Best in Training, and Best in Marketing. Nominations will be accepted online (at from Oct. 1- 31.
Ask Your Lens Supplier Representative. Industry professionals should let their Transitions lens supplier know they would like to register for Transitions Academy.  Many lens suppliers are providing opportunities and promotions for customers to earn their way and attend.
Become a Transitions Change Agent. Transitions Optical is recruiting eyecare professionals who are millennials or serve many millennial patients and are looking to change the conversations their peers and patients are having around Transitions lenses. Visit to apply.
Request a Spot / Nominate Someone to Attend. Although Transitions Academy is an invitation-only event, Transitions Optical is reserving spaces for interested industry professionals from North America. Those interested can request to attend at and more details regarding cost and arrangements will be provided.
Join the Speaker’s Bureau.  Qualified industry speakers can email to learn more about becoming a part of the Transitions Speakers Bureau and to inquire about Transitions Academy benefits.

Pictured: Amanda Rights, O.D., accepting the 2018 Transitions Innovation Award for Transitions Brand Ambassador at Transitions Academy 2019 in February.