Costa's Sarah Graves, left, and Holly Rush
Costa unveiled a program aimed at keeping the millions of plastic lenses disposed of by the optical industry out of the country’s waste stream. Two recycling centers are already onboard.
In an effort to address the estimated 420 million plastic lenses (including new purchases and redos) disposed by the optical industry every two years, Costa believes its plan will pave the way for eyecare professionals and the optical industry to tackle the problem. The Kick Plastic Lens Recycling Program, announced at Vision Expo East 2019, is an innovative program that encourages eyecare professionals to collect, recycle, and repurpose plastic lenses (optical frames or sunglasses).
Costa has partnered with Piedmont Plastics to implement the first-ever program to recycle optical plastic lens waste and repurpose into a variety of products, such as safety glasses, motorcycle helmet shields, and scuba masks. Two Piedmont Plastics locations are participating at this time:
Piedmont Plastics – West
17000 Valley View Ave
La Mirada, CA 90638
Piedmont Plastics – East
2175 Mason Ave
Daytona Beach, FL 32117
ECPs who are interested in being part of the movement to address plastic pollution can become a Costa Kick Plastic Ambassador. In return for their support, they receive a special designation as a Kick Plastic Ambassador on the Costa dealer locator website as well as, Kick Plastic water bottles for their staff and communication materials to encourage patients to join the movement and #kickplastic. Contact Costa at email@example.com for more information.
According Costa, this is another move to help protecting the oceans…one of Costa’s main brand values. Its “Kick Plastic” initiative raises awareness for how waste from single-use plastic pollutes them. (Plastic is the number one trash produced globally and takes over 400 years to decompose.
“For 35 years, Costa has been committed to making great sunglasses and protecting the water we love. Working together across the optical industry to create sustainable solutions that help protect our planet and address plastic pollution is a priority for us.” says Holly Rush, Costa CEO. “Our lens recycling program is a tangible way we can all work together to create meaningful change. Our goal is to onboard 1,000 practices in year 1, which will allow us to recycle and repurpose over 50 tons of plastic lenses.”