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Warby Parker Ventures Into Kids Eyewear

Warby Parker is testing the waters in a new product category—kids’ eyewear. The collection offers children-sized versions of six of Warby Parker’s adult styles for a pilot program lasting just a few months at eight of its New York City locations.
 
The 12-week pilot program does not include online sales. Parents must bring their children to one of the eight participating NYC locations.

“Serving kids is a little bit different than serving adults, and we want to make sure that were being as thoughtful as possible,” Warby Parker founder and CEO Neil Blumenthal said in an interview with the website TechCrunch. “Since we’re often dealing with both children and parents, and it might be their first pair of glasses, we want to be extra judicious to ensure it’s a great experience for the child.”

He added that doing the transactions in-store is the best way for Warby to learn about this new market.
According to Warby Parker’s website, the six styles are available in seven colorways and two sizes (for ages 4-7, and for 8 and up). For every kids’ pair purchased, Warby Parker will donate to Pupils Project program in New York City, which provides free vision screenings, eye exams, and glasses to schoolchildren in need.

Photo: warbyparker.com