The Vision Impact Institute (VII) is beginning a one-year collaboration with The Cooper Institute to raise awareness about the importance of good vision for children and physical fitness to improve health for the “whole child.”
The Cooper Institute is a nonprofit that promotes life-long health and wellness through research and education.
Through research and advocacy, VII (supported by Essilor’s Vision for Life Fund) raises awareness about the priority of good vision. Similarly, The Cooper Institute translates research into practical solutions for improved physical fitness and healthy living. One such tool is FitnessGram, the first “student fitness report card” and the largest health-related youth fitness assessment in the world.
Working together, The Cooper Institute will share the VII’s eyesight-related information through digital communications and other customer-facing channels to create awareness about the problem of poor vision in children. In the U.S. alone, more than 174,000 preschoolers struggle to see due to untreated vision problems. This number is expected to increase 26% by 2060.
Kristan Gross, VII global executive director, notes: “Experts agree that 80% of all learning occurs visually. Today, eyeglasses could correct the poor vision of 239 million children around the world. It makes sense to give our kids all the tools they need to be successful, and vision and fitness are two of those tools that can give children a solid foundation from the outset. With many kids going back to school, now is the perfect time to create this focus.”
The initiative is funded by a generous grant from The Rosewood Foundation.