Rosin Named Head of The Vision Council Optical Retail Division

The Vision Council has announced that James Rosin of Rosin Eyecare (pictured here) will serve as the inaugural chairman of the recently formed Optical Retail Division. Stuart Jolly of Sam’s Club/Wal-Mart has been named vice chair.

The Vision Council’s Optical Retail Division, announced in January, focuses on the unique business needs of optical retailers and the important relationship between retail and wholesale. Since its launch, the division has grown to 30 companies of various sizes representing all facets of optical retail.

 “We’re thrilled to add Jamie and Stuart to the team as we grow the Optical Retail Division. Their input will be invaluable to the development of the Division's programs and services, ensuring that we’re meeting our members’ needs and addressing their concerns,” said Ashley Mills, CEO of The Vision Council. “The Division, under their leadership, will enhance our ongoing efforts to support a healthy optical marketplace and broaden the resources available to The Vision Council’s six other operating divisions, and to allow our programs and services to better reflect the whole of the optical industry.”

As chair of the Optical Retail Division, James will also serve on The Vision Council Board of Directors.

James is the co-president of Rosin Eyecare, which operates 44 locations in the Greater Chicago region. His 30-year career in the eyecare industry has focused on growing a tri-generational family business into a leading regional eyecare practice which he and his brother, Jonathan, own and operate along with a team of executives, ophthalmologists, optometrists, and opticians.

Stuart is an optician with more than 30 years of experience. A member of the Association of British Dispensing Opticians, he has worked in a variety of office/optical locations. He has worked in the U.S. for several years and took up permanent residency in 2014. He is currently senior director at Sam’s Club, responsible for more than 500 Optical Centers in the U.S. and Puerto Rico, as well as advising operations in Canada and China.

Optical Retail Division membership is open to all optical retailers. For questions about the Optical Retail Division, or information on becoming a member, contact Greg Chavez at or 703-740-1399.