Plans Set for Transitions Academy 2019

The dates for the 23rd annual Transitions Academy have been set: February 3-6, 2018 at the JW Marriott Grande Lakes in Orlando, FL. Sponsored by Transitions Optical, the annual conference is one of the industry’s most well-recognized and unique educational events, attracting opticians, O.D., and industry professionals.
Each year, hundreds of industry professionals from across North America (and oftentimes across the globe) attend to participate in professional development and product technology workshops, hear from experts and educators on marketing and industry trends, and learn from their peers and partners during panel discussions.
Industry professionals can earn an invitation to attend Transitions Academy 2019 through the following ways:

Become a Transitions Innovation Award Finalist: Open to optical industry professionals, educators, regional retailers, labs, and independent ECPs and practices, the Transitions Innovation Awards categories include: 2018 Transitions Brand Ambassador (individual-only award), Retailer of the Year, Eyecare Practice of the Year, Best in Training, and Best in Marketing.
Nominations will be accepted at from Oct. 1-31, 2018. To enter, candidates must complete a nomination form and detail their 2018 efforts in the following evaluation areas: commitment and inspiration, goals, plan and creativity, and impact and results.
Attend as a Guest of Your Lens Supplier: Many lens suppliers are providing opportunities and promotions for customers to earn their way and attend as their guest.
Become a Transitions Change Agent: Transitions Optical is recruiting eyecare professionals who are millennials or serve many millennial patients and are looking to change the conversations their peers and patients are having around Transitions lenses. Visit to apply.
Request a Spot / Nominate Someone to Attend: Although Transitions Academy is an invitation-only event, Transitions is reserving spaces for interested industry professionals from North America.  Past Academy attendees can also nominate someone who should be added to the invitation list. Those interested can request to attend at
Join the Speaker’s Bureau – qualified industry speakers can email Transitions Customer service  to learn more about becoming a part of the Transitions Speakers Bureau and to inquire about Transitions Academy benefits.