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Optical Industry Comes Together for World Sight Day Challenges

Today, in honor of World Sight Day, leading global optometric companies and networks are coming together as a coalition to help the 1.2 billion people worldwide who are unnecessarily vision impaired, simply because they don’t have access to an eye exam and glasses. 

Thanks to the campaign organized by Optometry Giving Sight, leading optical companies are part of a coalition to raise money and awareness through the World Sight Day Challenge to help the significant global need for eye care.

The coalition members are collaborating toward a shared mission, supporting eyecare programs around the world that offer immediate vision care assistance to people in need and training of local eyecare provides to strengthen the local work force.  

“It’s amazing to see the effort and passion from the leadership and employees behind these companies,” says Dr. Juan Carlos Aragon, chairman of Optometry Giving Sight. “Without them, our work wouldn’t be possible.”
The impact of this work is evident. In 2017, Optometry Giving Sight supported 47 projects in 24 countries to get eye care to some of the most marginalized groups like women and children as well as funding optometry schools in some of the most poverty-stricken countries to train local people to become optometrists. 

Company Coalition members include ABB Optical Group, Alcon Foundation, Bausch & Lomb, CooperVision, Essilor of America, Eye Recommend, EyePromise, Vision Source, VSP Global, WestGroupe, and Carl Zeiss Vision.

Another 60 companies are participating in the World Sight Day Challenge and many more are signing up and donating every day. The World Sight Day Challenge runs throughout October and November this year, so plenty of time to get involved!

For more information, about the World Sight Day Challenge and to learn how your organization can join the challenge, visit givingsight.org or call 888 647-4483 or email Christina.Sanko@givingsight.org.
 
HERE’S WHAT SOME OF THESE COMPANIES ARE DOING
FOR THE WORLD SIGHT DAY CHALLENGE INITIATIVE:
ABB OPTICAL GROUP will donate a percentage of its DIGITAL EYE LAB Network sales through the month of October to Optometry Giving Sight.

Alcon Foundation is running its Cycle for Sight 20/20 Challenge. Reaching their goal of 2,020 Alcon participants across their sites will trigger a $25,000 donation to Optometry Giving Sight.

Bausch + Lomb will hold a national employee fundraising initiative to support the 2018 World Sight Day Challenge. The company will also post on its social media channels to help raise awareness of World Sight Day and the importance of routine eye exams.

CooperVision, a Global Gold Sponsor of Optometry Giving Sight, is organizing its seventh consecutive Fight for Sight campaign. An array of employee-led fundraisers are held over three months including artwork and premium parking auctions, themed apparel days, raffles, food sales and wellness events. With a matching gift commitment from the company, the campaign’s cumulative contribution is fast approaching $1 million.

EyePromise will engage in multiple fundraising activities this year including employee and customer initiatives. At Vision Expo West, EyePromise hosted the cycle challenge “Go the Extra Mile in support of OGS” and raised funds in support of Optometry Giving Sight.

Essilor of America is recognizing those eyecare professionals who embody the spirit of the company’s mission of improving lives by improving sight with the launch of the DifferenceMakers campaign.  At the microsite EssilorUSA.com/DifferenceMakers, set to launch today, people can bring an eye care professional's good deeds into focus by nominating them to join Essilor on a Mission Trip to Southeast Asia in 2019. 

Essilor Vision Foundation hosted its annual Kids Vision Fest on Oct. 4. Approximately 400 students from area elementary schools went to Essilor of America’s Dallas campus for eye exams and glasses (for those who need them). Today, on World Sight Day, EVF team members will personally deliver glasses to students at one of the elementary schools.

Vision Source is raising funds for World Sight Day through donations from over 3,300 member practices nationwide. In addition, employees at the Vision Source Member Support Center are raising funds through fundraising events such as online auctions, dining events, virtual talent show, and a golfing trip raffle to name a few. Vision Source is also raising funds through the sales of merchandise from  VisionSourceGear.com. Fifty percent of the proceeds from World Sight Day branded products will be donated to Optometry Giving Sight.

VSP Global is matching donations through employee fundraising activities globally in the month of October and promoting awareness through @VSPVisionCare and @VSPProviders social media pages in support of the World Sight Day Challenge.

In 2018, ZEISS Vision USA donated more than 300,000 eyeglass lenses to underserved communities in Haiti and Central America. In addition, ZEISS provides free eye exams to more than 6,000 patients in underserved communities in India every month.

Carl Zeiss Vision Canada is raising awareness and engaging employees in fundraising initiatives in support of the World Sight Day Challenge by hosting one event per week in October to raise funds for Optometry Giving Sight. Carl Zeiss Vision Canada will be matching employees’ contributions.

 WestGroupe has assembled a team of champions who overcome barriers everyday as blind and vision impaired individuals. With these Champions, WestGroupe is challenging everyone with eyesight to take the #WithoutMySight Challenge. The challenge is to complete a daily tasks or routine for example, making coffee, applying makeup or making a sandwich, blindfolded! Participants will record a 30-second video of them attempting their chosen tasks blindfolded, and donate to Optometry Giving Sight. Then upload their video to Instagram, Facebook or Twitter, tag @WestGroupe and use the hashtag #WithoutMySight.

De Rigo REM is launching a #SEEINGCLEAR social media campaign that will raise awareness as well as raise funds. The campaign asks employees, partners, and friends to post a World Sight Day photo of themselves with a pair of eyeglasses framing their most-valued daily sight. For every post made during October with the #SEEINGCLEAR hashtag, De Rigo REM will donate $2 (and an additional $1 for every person tagged in that post) up to $10,000.