Former VSP President to Head HEA Alliance

Jim McGrann, former president of VSP Global, has been named executive chairman of Healthy Eyes Advantage, Inc., (HEA), an optometric business alliance and buying group. McGrann is one of several additions to the HEA leadership team.
In addition to chairing the Healthy Eyes Advantage board of directors, McGrann will work closely with HEA President and CEO Jeff Rinkus to oversee the company’s strategic direction and to execute its business plan. Based in Boca Raton, FL, HEA provides business and practice solutions and group purchasing services to more than 10,000 independent eyecare professionals.
Healthy Eyes Advantage was formed by Nautic Partners in November 2017 upon acquiring four of the nation’s largest eyecare buying groups: HMI/Red Tray/ClubZero, Vision West, C&E, and Block Business Group.
“Since the formation of Healthy Eyes Advantage late last year, our team has been working to enhance the value we deliver to independent eyecare professionals through our strategic business and practice solutions partners,” said Rinkus. McGrann and Rinkus indicated that additional details of the company’s new offerings will be made available to the group’s members and to the industry within the next few weeks.
During his 20-year career in the eyecare industry, McGrann has served as president & CEO of VSP Global, president of VSP Vision Care, chief technology officer of VSP Global, president of Eyefinity, and CIO of Marchon Eyewear.
Additional Executive Appointments
HEA also announced three additional new members to its executive team.
Lorie Lippiatt, O.D., is senior vice president of professional strategies. For the last 15 years, Dr. Lippiatt has been keenly focused on technology integration, electronic health records and practice management.
Stephanie Lucas is senior vice president of sales and marketing. Lucas was Vice President of Health Plan Services for Superior Vision where she was responsible for developing and managing relationships with national and regional health plans across the country.

Shani Lenard is vice president of HEA Services. Lenard brings more than 20 years of business management experience that includes practice management, national provider conferences and human resources.