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Essilor Campaign Will Reward DifferenceMakers

Today, World Sight Day, Essilor of America is recognizing ECPs who embody the company’s mission of improving lives by improving sight with its #DifferenceMakers campaign. Launching today, Oct. 11,  the campaign involves social media and a dedicated microsite that encourages people to put a spotlight on an ECPs good deeds into focus by nominating them to join Essilor on a mission trip to Southeast Asia in 2019.
 
The microsite features stories of industry professionals who are already making a difference in the lives of others, and provides ways that eyecare professionals can get involved through the Essilor Vision Foundation.
 
One of those #DifferenceMakers is Kelechi Mezu-Nnabue, O.D., DrPH, FWCO, of the Mezu International Foundation Inc. For the last three years, Dr. Mezu-Nnabue has partnered with Essilor Vision Foundation to provide free health and vision screenings for the poor and disadvantaged in Baltimore, MD. The twice-yearly vision screenings see about 250 patients, of which about 60% are children.
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 Watch a video about #DifferenceMakers
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“At Essilor, we are inspired by stories like Dr. Mezu-Nnabue’s,” says Rick Gadd, president of Essilor of America, “and we think it’s time we recognize eyecare professionals for the good they bring to the world.  That’s why we’re celebrating those who are passionate about giving back— our industry’s #DifferenceMakers. We want to not only want to celebrate these deserving individuals, but we also hope to inspire others to take action and get involved.”
 
Nominations can be made at the microsite. Three nominees will be chosen for the mission trip based on their passion for making a difference and the impact their actions have had in the lives of others. Nominations will be accepted until Nov. 30.
 
To encourage its own employees to participate, Essilor will be launching an internal employee #DifferenceMakers campaign. Essilor employees will be able earn points by taking actions that further the company’s mission of improving lives by improving sight. Three employees will also join the mission trip to Southeast Asia in 2019.