Pictured here, left to right: Alessandro Baronti, Mark Mixon, Jordan Gerardi, Jim Sepanek, Samantha Fasulo, Claudio Ninotti, Doug Pocrass
De Rigo REM, the U.S. subsidiary of De Rigo Vision, has announced a strategic organizational realignment that involves several new appointments as well as promotions from within.
De Rigo REM has realigned its two-division sales force by simplifying its management structure to concentrate on the East and West regions. The company has added two regional vice presidents and assigned supporting district coordinators who will oversee the strategic direction and development of a sales team in each territory. Both vice president positions will report directly into Alessandro Baronti, De Rigo REM’s president.
Jordan Gerardi has been appointed as the Central East Coast Regional VP. Most recently, Gerardi held the position of Ray-Ban business manager, eastern U.S. region, for Luxottica. Mark Mixon has been appointed as the Central West Coast Regional VP. Mixon brings over 17 years of optical experience from Luxottica, most recently, Ray-Ban business manager, central U.S. region.
With the realignment of the sales structure, Jim Sepanek has been promoted to vice president of business development, where he will take on an expanded role focused on developing and strengthening strategic partnerships across key accounts and the company’s sun business as well as overseeing the go-to-market strategy and product development for REM’s US brands.
De Rigo REM also announced several promotions to the leadership team from within the company:
· Claudio Ninotti has been named as the new executive vice president of Finance and Operations. Ninotti has worked for De Rigo Vision for over 10 years and was recently based in Hong Kong holding the position of CFO Far East Subsidiaries.
· Samantha Fasulo has been elevated to marketing director, where she will continue to develop and execute the road map on all marketing strategy, merchandising and business planning. She has been a member of De Rigo REM’s brand management team since 2016.
· Doug Pocrass has taken on an expanded role as supply chain director where he will be vital for overseeing the supply network and seeking effective ways to reduce factory lead times and costs.
“We are strategically positioning our business for the future, creating a more efficient framework to serve our customers, increase value and maximize growth. The market is propitious and we are investing heavily into bringing in the right talent as well as identifying leaders from within to take this organization to the next level,” says Alessandro Baronti, president of De Rigo REM.