De Rigo REM Announces New President

De Rigo announces the appointment of Alessandro Baronti as president of its North American subsidiary, De Rigo REM. Baronti succeeds Steve Horowitz who will be moving on to pursue other business opportunities in the industry. 
In his new role, Baronti will oversee the entire American team, reporting directly to the Group Board of Directors. As president, Baronti will be instrumental in driving De Rigo’s overall success and competiveness in North America which continues to serve as one of the key markets for growth opportunity internationally.
“Alessandro brings a vibrant view of the American eyecare market that is certain to invigorate all we do for consumers, practitioners, and our organization,” says De Rigo REM CEO, Mike Hundert. “His experience coupled with the wisdom of our veteran staff will create more modern ways to help retailers be successful.
“Supporting this effort,” he continues, “is the unique culture at the heart of our 65-year-old organization. We thank our long-time president, Steve Horowitz, who has been a large part of building that culture, and the reputation it has earned. During this transition, Steve steps into an advisory role to Alessandro, providing institutional knowledge and historical insights.”
Baronti brings more than 30 years of optical experience and knowledge to De Rigo REM. Getting his start internationally at Optyl Italia, he began his journey in the States as a sales consultant for Luxottica Wholesale North America, moving through the organization to lead the U.S. sales market as the vice president of sales for the Western region. Most recently, Baronti served as the vice president of Industry Relations & Education for Luxottica, for the United States and Canada, where he was vital in the development and strategic direction of the group’s educational messaging and training focused on business growth and retail value.
“It is a privilege to be part of a privately owned organization that manufactures and delivers high quality products, with a large portfolio of brands, innovative solutions and has a complete focus of supporting independent optometrists. My role here will be to grow the business, to provide the maximum support to our customer base and to develop our most talented professionals into leaders,” Baronti says.
Horowitz, who has been REM’s president for the past two decades, will take on an advisory role within the company through mid-March to ensure a seamless transition during this time of change. 
Baronti, will begin in his new position on Jan. 19. 
Pictured: Alessandro Baronti