Industry veteran Alexander “Alex” Liener, founder of A&A Optical founder, passed away on Monday, May 7, surrounded by family, the company reports. Born in 1931 in Hungary, Liener—a Holocaust survivor—immigrated to the U.S. in 1956.
Liener started his career in the optical industry in 1966 as the first Texas sales consultant for East Coast Optical (now Safilo). In 1971, he and his wife Agnes Liener (the other “A” in A&A Optical), opened their own eyewear business distributing frames throughout Texas. As the owner of the small-but-growing business, Liener was the touchpoint of every part of the business from operations, product design, customer relations, to marketing and sales.
Throughout his time at A&A Optical, Liener developed and launched many collections, with a focus on lifestyle, quality, and fit, including Marie Claire. Most notably, the Alexander Collection debuted in 1984 and still today offers elegant styles designed to complement women of all face shapes.
Liener retired in 1998 but he could still be found around the A&A Optical offices throughout the years discussing upcoming product launches and brainstorming marketing tactics with employees.
Services were held last week at Sparkman Hillcrest Memorial Park in Dallas, TX. Memorial contributions may be sent to Shaare Tefilla, 6131 Churchill Way, Dallas, TX 75230.