New Partnership Brings Free Digital Marketing Info to Vision Expo

International Vision Expo West has announced a free series of digital marketing talks from Google and Marketing4ECPs (a premier partner). The free 20-minute sessions—which will take place Thursday through Saturday, September 14–16, in a dedicated Google Partners Lounge on the show floor—deliver to eyecare providers the knowledge of how to best utilize Google digital products to grow their eyecare business. Helping lead the talks will be Google campaign strategist Brandon Lawlor.
Thursday will also feature a Google Partners Connect Event, where VIPs will hear first-hand how to capitalize on the digital opportunity that lies ahead in the eyecare industry. Attendees can visit Booth LP10113 Thursday before 4 p.m. for tickets.
All sessions will be held in the Google Partners Lounge (LP10113) and are sponsored by Essilor with media partners PentaVision (parent company of Eyecare Business) and Canadian trade magazine Optical Prism.
“Google’s mission is to organize the world’s information and make it universally accessible and useful”, said Melissa Ashley, senior vice president of Reed Exhibitions. “After a successful partnership at Vision Expo East, we’ve brought back these attendee-favorite sessions and tailored the topics to ensure our attendees receive the latest, best practices needed for their business to succeed. The speakers work specifically with Google Partner agencies to help them accelerate growth and stay up to date on current market strategies and best Google practices, ensuring that attendees will learn from the experts and leave with the knowledge necessary to create a strong online presence with search engine marketing techniques that will enable them to compete on every channel available in the digital space.”
Courses will include:
The Digital Opportunity for Your Eyecare Business 
Search Marketing & The Five Tips You Can’t Live Without 
Brand Your Eyecare Business Through Digital Display Campaigns 
The Unfair Advantage of YouTube 
Patients ON the Go – The Mobile Opportunity 
Re-Engage Your Patients/Customers with Re-Marketing 
For information, visit