As we enter the world’s new normal, a few distinct needs are emerging where eyewear can serve an in-the-moment function while also leaning into style. Join us on these pages for a look into three eyewear solutions that will pique patients’ interests now—and in the months to come.
Photography BY JURGEN REISCH » Styled + Directed BY ERINN MORGAN » Art Direction BY WILLIAM PFAFF » Fitting Optician: JULIA GOGOSHA of GOGOSHA OPTIQUE
Hair + Makeup: KELLY HUNT/CLOUTIER REMIX » Model: VENDELA (@VENDELA) / PHOTOGENICS
TREND ONE: DIGITAL IMMERSION.
Both kids and adults are experiencing an incredible surge in screen time during the coronavirus pandemic. Now home-schooling on digital devices, most children ages 6-12 say they are spending at least 50% more time in front of screens daily, according to new data from SuperAwesome, a kids technology company.
Enter the Eyewear Solution:
Blue-light-filtering Rx lenses and plano blue light eyewear frame-and-lens packages are going to be needed by both kids and their parents.
TREND TWO: FULL COVERAGE.
A majority of Americans—62%—reported April 14 that they have worn a mask on their face outside their homes, and an additional 24% of U.S. adults now say they are considering doing so. As face masks become de rigueur daily wear, full-coverage wraparound eyewear and even face shields that attach to eyewear are following suit as a protective measure.
TREND THREE: MOOD ENHANCING.
The pandemic at hand has engendered everything from social distancing and isolation to financial hardships and anxiety for people globally. With an eye to lifting spirits and boosting focus, eyewear fitted with mood-enhancing lenses will appeal to mentally fatigued patients looking for a better frame of mind.