May 2020

May 2020 View Digital Edition

May 2020 Issue


  • An Action Plan for Reopening

    As restrictions are removed, state by state, and practices can get back to business, how can you successfully—and safely—return to delivering eye care and eyewear in the midst of the coronavirus pandemic? Bridgitte Shen Lee, O.D., FBCLA, FAAO, and Optical Manager Sheena Taff share their plans and strategies on the next four pages.

  • The Optometric Business Tracker

    EB partners with GPN to provide coast-to-coast practice data revealing trends in optical sales + number of exams

  • The Covid-19 Economic Outlook

    By Brian Beaulieu

    EB checks in with ITR Economics CEO + Chief Economist Brian Beaulieu to get an expert analysis on how COVID-19 will affect the eyecare economy

  • Trends, Now.

    By Erinn Morgan

    As we enter the world’s new normal, a few distinct needs are emerging where eyewear can serve an in-the-moment function while also leaning into style. Join us on these pages for a look into three eyewear solutions that will pique patients’ interests now—and in the months to come.

  • Point of Contact

    By Kerri Ann Raimo

    EB’s Contact Lens Virtual Focus Group study results help define the crucial directions for the category heading into eye care’s new normal