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TRENDSPOTTING: FRESH FINDS AT OPTI 2020

opti international trade show for optics + design kicked off the new decade on a positive and energetic note, as 28,000 trade visitors from 93 countries attended the fair, held Jan. 10-12 in Munich.

Here, we share top trends EB caught directly from the show floor—and a look toward opti 2021 in Stuttgart.

TREND #1

A BRIGHT START. Frames, eyewear accessories, and lenses were decked in neon hues, as bright pops of color reminiscent of urban nightlife were spotted from brands like Komono, Mykita, Ørgreen, Theo, and more.

TREND #2

TECH TIME. Attendees flocked to the opti Showcase to use the state-of-the-art Oculus Quest virtual reality glasses, providing users with a virtual tour of real optical practices. The VR experience served up tips and ideas for business development on the topics of marketing, visual merchandising, and more.

TREND #3

POSITIVE OUTLOOK. Companies brought their A game, highlighting 2020 as a key year in vision.

The strong momentum remains as opti prepares to move to Stuttgart in 2021, alternating between Munich every other year.

“opti 2020 was the perfect start to the decade and provided a great outlook on the things to come,” says Thomas Truckenbrod, president of the German Association of Ophthalmic Opticians and Optometrists. “To me, the most important part is that the entire industry family can get together in one place. I’m looking forward to Stuttgart!” —KERRI ANN RAIMO

1 The streetwear-inspired designs from Covrt Project stole the hearts of international bloggers, as the London-based brand received the opti 2020 Blogger Spectacle Award.
IMAGE COURTESY: GHM

2 Bloggers trying on product at the opti Boxes.
IMAGE COURTESY: GHM

3 Attendees tested out the opti Showcase virtual reality experience.
IMAGE COURTESY: GHM

4 Komono’s neon frames + accessories shined at the show, including the Dylan in neon orange, seen here.
IMAGE COURTESY: GHM

Want to join the fun next year?

opti 2021 is scheduled for Jan. 8-10 at the Stuttgart Exhibition Center. opti.de/en