Article

EDITOR'S LETTER

The Heat is On.

Breathe.

The command (or it’s perhaps a resuscitation attempt?) pops up on my Apple Watch…repeatedly. But, of course, it is the season.

The wildly busy season of travel, events, and shows (Vision Expo East, we’re looking at you, and all your exciting new changes)—and, of course, show issues for our team.

Which is what you hold in your very hands.

“It’s sometimes more about changing your thought process than changing how you practice.”

—PAMELA MILLER, O.D., FAAO, JD, from Highland, CA, tells us in Myopia Rising on page 72

To help you and your own team dial in this hectic time of year, we have put together a big March 2020 issue that delivers the key trends and new launches you need to know for your product buying endeavors, plus business-boosting ideas from time-saving hacks and staff training silver bullets to a dive into the nuts and bolts of building a myopia management protocol (Myopia Rising on page 72).

Want a style fix? Waste no time and turn straight to our Fashion Forward feature on page 43 for Spring 2020’s seven standout eyewear trends.

Looking for a proverbial punch in your social media arm? Flip to The Big Social Media Makeover on page 56 to follow along on EB social guru Dr. Tanya Gill’s EPIC Instagram makeover of Focal Point in Baton Rouge, LA, (@focalpointeyecarebr). Perhaps, it will inspire your own positive change.

Organize a rock star Vision Expo East (March 26-29) with our easy-to-navigate Big Vision Expo East Guide beginning on page 63—in it, you’ll find the most compelling events and education to attend, plus a few choice après-show hot spots to kick back in.

There is SO much more in this #EB2020Vision-packed issue, so I’ll leave you to it.

I hope you enjoy the issue. Oh, and don’t forget to Breathe…

In Milan with EB’s celebrity cover model, David Beckham, to celebrate the debut of his new men’s eyewear collection with Safilo. Catch our Q+A on page 60.

In addition to our convo with the soccer star in this issue, we also deliver 1 EPIC social media makeover and 7 must-know Spring20 specs trends.

Erinn Morgan,
Editor-in-Chief + Editorial Director