Signature GEN 8 Style Colors
Transitions Signature GEN 8 lenses are now available in four new style colors: amber, amethyst, emerald, and sapphire. The GEN 8 lens portfolio now features seven colors, including the existing iconic style colors of gray, brown, and graphite green.
According to the company, Transitions Signature GEN 8 lenses offer the best performance ever on style colors, with faster light activation and fade back than the Transitions Signature VII—as well as indoor-to-outdoor protection against harmful UV and blue light.
The expansion will also include all Varilux Digital Designs, including Varilux X, for a wider frame selection for presbyopes. TransitionsPRO.com/FreeStyle VISION EXPO BOOTH: LP4413
ZEISS VISION CARE
ZEISS Vision Care launches the SmartLife lens portfolio, designed to accommodate the changing visual needs of a modern, digitally focused lifestyle.
SmartLife lenses are designed for greater comfort for daily wear and are fine-tuned to the needs of all ages. The SmartLife portfolio, including lenses for SV and progressive wearers, is optimized using a new design, pupil size, and a 3D object model to address today’s common visual behaviors.
ZEISS aims to target the strains of technology use—including eye strain, eye fatigue, and headaches. zeiss.com
VISION EXPO BOOTH: LP4011
Wiley X unveils Captivate performance lenses, designed to redefine color. Captivate lenses, which are offered in a variety of tints, filter UV/HEV light for greater clarity, contrast, and color during a range of outdoor activities.
The lenses meet ANSI Z87.1 standards for protection, clarity, and durability, and they feature an oleophobic coating and premium scratch-resistant coating while offering enhanced depth perception by eliminating blue light haze. wileyx.com
VISION EXPO BOOTH: 2321
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Analytics On the Go
ABB Optical Group updated its practice performance and dashboard analytic software. Now called ABB Analyze, the software integrates electronic health records and practice management systems, providing performance metrics, missed revenue identifiers, and more. abboptical.com
Essilor of America is launching SmartBook, an online booking and patient engagement system for Essilor Expert ECPs. SmartBook is designed to help ECPs improve patient relationships, shorten time between visits, and increase sales. essilorusa.com
IOT introduces a new website for its IOT Neochromes light-activated photochromic lens technology. The lenses are clear indoors, darken in seconds, and return to their un-activated state in three minutes, according to IOT. iotneochromes.com
Mykita launches Polarized Pro, a lens constructed of Tajima Urethane, an alternative to mineral glass and polycarbonate. The nine-layer lens is designed to provide supreme optical clarity, high-definition contrast, and maximum eye protection. mykita.com