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#EBNEWPRODUCTS: RETAIL FASHION

Trending style for the optical + beyond

Adorably Durable

WestGroupe expands its product portfolio with the offering of Life Italia Kids, a 100% Made-in-Italy collection delivering form and function. The hypoallergenic frames are constructed of Swiss Grilamid and medical rubber, and the collection’s Multi-Flex hinge can flex 270 degrees and return to its original position. Here, style NI-134 in Pink Violet (left) and Navy Aqua demonstrates the assortment’s trendy silhouettes and colorful appeal.

MSRP: $165 855-455-0042, westgroupe.com

VISION EXPO BOOTH: 2637

New Heights

With a fresh focus on sunwear, Silhouette reveals Titan Accent Shades, fusing the design and stylish silhouettes of its Accent Shades assortment with the innovative, hinge-free frames of its Titan Minimal Art.

The lenses, inspired by the wings of the giant blue morpho butterfly, are paired with Silhouette’s signature temples from its TMA—The Icon style. Plus, the lens cutouts help the temples blend seamlessly with the full titanium rim.

The range includes two new women’s models and one unisex model. Pictured is the Titan Accent Shades 8174.

MSRP: $420 to $470 800-223-0180, silhouette.com

APPOINTMENTS: concierge@us.silhouette.com

FRESH CUTS

Marcolin Group and clothing and accessories brand GCDS have announced an exclusive global partnership for the design, production, and distribution of sunglasses and eyeglasses under the GCDS brand for a five-year period ending in 2024.

Match Eyewear announced the signing of a licensing agreement with JR Apparel World for the development and distribution of eyewear for the Members Only brand. The collection will debut at Vision Expo East.

Safilo Group acquired a 70% stake in the equity of California company Blenders Eyewear LLC. “We are thrilled to welcome to Safilo an inspiring brand like Blenders Eyewear, a fast-growing e-commerce-powered business at the forefront of the latest direct-to-consumer and omnichannel capabilities, which will enrich our proprietary portfolio with new strong skills and a particular focus on our key U.S. market,” says Safilo CEO Angelo Trocchia.

Safilo has acquired 70% of digitally native brand Blenders Eyewear.

Safilo and designer Marc Jacobs announced the early renewal of their licensing agreement for Marc Jacobs-branded optical frames and sunglasses. The new agreement will run until Dec. 31, 2026.

Style Staples

Charmant unveils sophisticated new optical styles and a new accessory chain kit for the cosmopolitan Isaac Mizrahi brand.

Model 30044 is an alluring cat-eye combination style, featuring an embossed leopard pattern along the rim, as well as the brand’s signature dalmatian pattern along the temples.

Sold as a 12-piece kit, the new eyewear chain display is designed to easily integrate into the brand’s offerings, each chain individually packaged in the Isaac Mizrahi floral print.

MSRP: $175 to $182, $18/chain 800-645-2121, charmant-usa.com

VISION EXPO BOOTH: 2727

Prepped in Pink

Marcolin releases cool, youthful new optical styles to its Victoria’s Secret Pink collection, geared toward positive and confident young women.

Each style is adorned with the brand’s iconic heart on the temple tips. Collection highlights include polka-dot patterns and “geek-chic” ’80s silhouettes.

The PK5021, pictured, offers an easy-to-wear shape and a playful polka-dot pattern on the inside of the temples.

MSRP: $159 to $189

800-345-8482, marcolin.com

VISION EXPO BOOTH: 2735

KENMARK EYEWEAR

Vera Wang | V558 | Acetate | 51/18-140 | Amethyst Tortoise, Black, Garnet | Women

800-627-2898, kenmarkeyewear.com

VISION EXPO BOOTH: 2141

LUXOTTICA

Persol | PO3237S | Acetate | 49/20-140 | Black, Caffe, Havana, Honey, Terra Di Siena | Unisex

800-422-2020, luxottica.com

VISION EXPO BOOTH: 2153

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