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Practicing Safe Beauty

In the midst of the Covid-19 era, safety and hygiene are even more top of mind for consumers.

Eyecare professionals can now assist patients on this front—and bring in a business-building add-on sale—via a new ophthalmologist-tested cosmetics collection with a serious focus on eye safety and endocrine health.

Following a strict ethos of ocular hygiene, beauty brand Èyes are the Story from Èssiri Labs offers a fresh take on skin care and opto-cosmetics, with vegan and cruelty-free products like mascara (which comes in a package of three mini mascaras to help minimize contamination and bacteria buildup), facial serum and cleanser, liquid liner, and more.

The products—presented in sleek, minimal black-and-silver packaging—are all free of synthetic dyes, fragrance, phthalates, parabens, gluten, and GMOs. They are also safe for contact lens wearers and individuals with dry and/or sensitive eyes.

That’s an eye-healthy story that packs a punch.

“The impact of patients’ beauty routines on promoting ocular surface disease has been underestimated,” says Amy Gallant Sullivan, CEO of Èssiri Labs and executive director and co-creator of the Tear Film & Ocular Surface Society. “Research has shown that eye cosmetics may increase ocular irritation, blepharitis, meibomian gland and corneal epithelial cell toxicity, and even cause or exacerbate dry eye disease.”

Offering a healthier eye-centric cosmetics alternative for patients is a win-win in today’s hygiene-conscious world, while paying homage to the safe beauty movement will also enhance their overall eyecare experience.

eyesarethestory.com

—KERRI ANN RAIMO