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#EBNewProducts: Retail Fashion

Trending style for the optical + beyond

Floral Feels

Etnia Barcelona unveils the Le Jardin collection, a selection of six new optical styles inspired by the colors, textures, and intricacies of gardens and flowers—including the Rose model, pictured. Highlighted by transparent hues, double ultrathin laminations, and oversized silhouettes in high-quality materials, the Le Jardin assortment emphasizes the classic beauty of the natural world.

MSRP: $305 etniabarcelona.com

FRESH CUTS

The Diamond-like Carbon (DLC) Collection from OVVO Optics earned a 2020 Red Dot Design Award for outstanding design quality.

The DLC Collection offers outstanding scratch resistance and durability.

Scaling up its direct-to-consumer capabilities, Safilo completed the acquisition of the 70% stake in digitally native brand Blenders Eyewear.

TempleSox released new full eyewear sleeves and soft tips, available as accessories for ECPs to offer in their businesses.

State of Mind

Luxottica has launched its “Shield Your Eyes” initiative, featuring offerings from Oakley and first-ever access for consumers to Luxottica’s Eye Safety Systems (ESS) clear and photochromic products of eyewear that meets or exceeds U.S. military testing standards and is certified as PPE.

In addition to eyewear, Oakley is introducing masks, neck gaiters, bandanas, and garments made from antibacterial fabric.

“In 2020, consumers are looking for something that reflects their state of mind—and safety along with style and functionality is now on everyone’s mind,” says Fabrizio Uguzzoni, president of Luxottica Wholesale N.A.

Pictured is the Oakley Det Cord.

MSRP: $25 to $306 luxottica.com

MARCHON

Victoria Beckham | VB614S | Acetate | 64/12-140 | Blonde Havana | Women

marchon.com

MOREL

Lightec | 30173L | Stainless Steel/Acetate | 57-150 | Gray | Men

morel-france.com