July/August 2020

July/August 2020 View Digital Edition

July/August 2020 Issue


  • A Women’s Movement

    By Erinn Morgan

    The building blocks of women’s eyewear fashion inspire this season with a mash-up of trends—from uniquely fresh silhouettes to luscious, sophisticated colors that pop.

  • Reopening Refresh

    By Bridgitte Shen Lee, O.D.

    One Houston optometrist skilled in reopening protocols provides a from-the-field update on newly adjusted procedures PLUS 5 bonus ideas for new revenue sources.

  • Recovery, Coast to Coast

    By Stephanie K. De Long

    How are ECPs in different regions across the country coping with the Covid-19 crisis? EB’s exclusive 2020 Annual Regional Report pinpoints key trends defined by U.S. Census Region.