When asked their biggest business challenge, a majority of optometrists tell EB it’s just that—business.
“Optometrists must graduate as excellent clinicians, yet they must also practice as optometrists able to continually innovate, adapt to new technology, and confront the realities of efficiency, convenience, coding, compliance, and cost in the context of complex healthcare delivery systems,” says New England College of Optometry (NECO) President & CEO Howard Purcell, O.D., FAAO.
Today’s successful optometrists also have business acumen, which is the impetus behind NECO’s groundbreaking, new two-day onsite course scheduled for the first quarter of 2020: The Business of Optometry: Leading Change and Advancing Practice Management.
The curriculum includes three integrated themes:
Advancing Practice Management and Improving Profitability
Innovation and Emerging Trends in Eye Care
Preparing for the Future
Attendees will learn to assess their own practice both qualitatively and quantitatively, introduce strategies for improving profitability, inspire change and greater agility within their organization, and make better decisions when confronted with challenges and opportunities.
“This course immerses participants in the conditions for innovation,” offers Dr. Purcell. In today’s times of heightened competition, such an advantage may well be indispensable.
Learn more at neco.edu .
ON OUR RADAR
Singer and actress Jennifer Lopez recently sported Givenchy sunglass style GV 7117/S from Safilo while in New York City.
ALIENS, RETINAS, AND ROCK
Fans of “The Hitchhiker’s Guide to the Galaxy,” add “Retina Boy” to your to-read list, a new, adventurous sci-fi story about a teenage boy born without retinas.
Penned by Ben Shaberman, senior director of scientific outreach and community engagement at the Foundation Fighting Blindness, this story pays homage to those growing up with physical disabilities—particularly retinal disease.
“The story was inspired by my work with kids and families with vision loss,” says Shaberman. “I am continually impressed by their courage and accomplishments.” “Retina Boy” is available on Amazon and Audible. —MADISON MESSICS
The Vision Impact Institute (VII) is confronting “glasses stigma” with its new campaign, #Glasses4Women. The social media campaign was sparked by recent reports from Japan detailing workplace policies discouraging women—but not their male colleagues—from wearing glasses to work.
Japan is not alone in these stigmas. “While it may be hard to imagine that women in some countries around the world are discouraged from wearing glasses, this is the reality for many,” says Kristan Gross, VII’s global executive director.
With women making up 55% of the world’s vision impaired, VII believes keeping women from wearing their glasses prevents them from being their healthiest, most effective selves. “Our goal is to not only raise awareness, but also give women the confidence they need to wear their glasses, knowing that the impact they can make on their community is far bigger if they can see well,” says Gross.
Follow the Vision Impact Institute across social media and search for #Glasses4Women on Twitter, LinkedIn, and Facebook to join the campaign. —CAROLINE EDDY
Hong Kong’s Happenings
3 entrancing trends straight from the bustling optical fair
The 27th edition of the HKTDC Hong Kong International Optical Fair, held Nov. 6-8, drew 810 exhibitors traveling from 18 countries and regions. More than 14,000 buyers from 96 countries and regions gathered to catch the latest optical innovations, most trendsetting specs sensations, and more.
Here, we share top trends from the fair.
TREND ONE: SMART SPECS.
“The demand for eyewear with high-quality, innovative designs and smart capabilities maintains its growth in the global market,” says HKTDC deputy executive director Benjamin Chau.
It’s no wonder that the show’s 17th Optometric Symposium focused on aviation optometry, sports vision, and the application of artificial intelligence in vision care. Plus, eyewear customization software company nuVision, which allows users to virtually “try on” a range of sunglasses, made its debut on the show floor.
TREND TWO: STARTUP CENTRAL.
According to research released from Coresight Research at a seminar at the show, startups are causing disruption in the traditional eyewear landscape—especially those that focus on sustainable materials, citing startups like Ochis, a Ukranian company that develops eyewear made from coffee grounds, and Australian brand Dresden Vision, which creates its collection from recycled shampoo bottles.
“This has created space for startups to develop products that differentiate themselves from their mass-market rivals,” says Albert Chan, head of the Hong Kong office for Coresight.
TREND THREE: FIERCE FASHION.
Several eyewear parades took place throughout the fair—as models showcased of-the-moment styles from companies exhibiting in the show’s international “Brand Name Gallery,” such as Etnia Barcelona, Pugnale & Nyleve, Matsuda, and more. —KERRI ANN RAIMO
Save the date for this year’s Hong Kong International Optical Fair, scheduled Nov. 4-6.