Trending style for the optical + beyond

Creative Forces

rag & bone, celebrated for fusing English heritage with edgy New York attitude, releases the next chapter of its Eyewear Photo Project, starring siblings Georgia May Jagger and James Jagger.

Continuing its focus on content creation and collaboration, the brand provided the duo with handheld cameras and full creative control—asking them to photograph each other in the brand’s latest assortment of optical and sunglass styles from Safilo. The collection is highlighted by the TORX six-point screw-head hinge system, found across all optical frames and select sunglasses.

Here, Georgia May sports the RNB3027.

MSRP: $185 to $395


Dawn to Dusk Design

Meet Dwight—one of the latest styles from eyeOs, designed to flatter a variety of face shapes.

Crafted of stainless steel and acetate, the model is available with Hex-O-Tech high-definition Rx-quality aspheric lenses. Other lens options include eyeOs’ BlueBuster blue light filter to minimize digital eye strain, and OfficePal and PcPal progressive reader designs (both with BlueBuster). Dwight is also available with photochromic bifocal and with eyeOs’ newest offering of polarized bifocal readers with a backside anti-reflection coating.

MSRP: $95 to $148



Charmant Group renewed its licensing cooperation with the global fashion brand Esprit. Separately, Charmant unveiled its flagship store in Tokyo.

Luxottica Group and Chanel announced the early renewal of an exclusive license agreement for the Chanel brand. The agreement will run until Dec. 31, 2024.

Marchon Eyewear, Inc., and Lanvin SA have entered into an exclusive, long-term global licensing agreement for eyewear under the Lanvin brand, scheduled for global release in September.

Marcolin and Emilio Pucci have renewed their worldwide exclusive licensing agreement through Dec. 31, 2024.

Marcolin has renewed its license with Emilio Pucci. Pictured is sunglass style EP0139.

Marcolin and BMW Group signed an exclusive worldwide licensing agreement for BMW, BMW M, and BMW M Motorsport labels through 2024.

Marcolin and MAX&Co. have entered into an exclusive licensing agreement for the MAX&Co. brand through 2024.

Additionally, Marcolin and Omega SA and Longines Watch Co. Francillon Ltd. have entered into a collaboration for Omega and Longines branded eyewear through 2022.

Kering Eyewear and Safilo renewed their agreement for the manufacturing and supply of Gucci branded products, a three-year partnership starting January 2021.

Thélios announced its agreement to create, manufacture, and distribute Dior glasses, beginning January 2021.

West Coast Inspired

Costa introduces the Sampan sunglasses, constructed of bio-resin nylon—a material more ecologically friendly than standard petroleum-based nylon. The Sampan features built-in keeper-ready temple tips, vented nose pads, and Hydrolite nose and textured temple pads for increased grip. Mark Healy (pictured), a renowned spear fisherman, free diver, and surfer, helped design the water-ready, West Coast-inspired style.

MSRP: $189 to $269


Crystal Clear

Dragon announced the rollout of its proprietary Lumalens lens technology into its line of performance sunglasses from Marchon Eyewear.

Lumalens, already used throughout Dragon’s snow goggle collection, provides the wearer with vivid color optimization, supreme visual clarity, and exceptional depth perception.

The rollout follows Dragon’s eco-driven announcement that new and key carryover injected sunglasses and ophthalmic frames will be produced using a bio-based plastic made from castor bean oil.

Pictured is Australian surfer Mick Fanning in style Baile LL.

MSRP: $119 to $189



Fysh | F-3643 | Stainless Steel | 50/18-135 | Black Leopard, Brown Leopard, Rose Gold Python, Gold Leopard | Women



Loewe | LW40041U | Metal/Acetate | 99-145 | Brown, Gradient Aqua Sand, Vintage Blue | Unisex



Visit #EBNewProducts on the web for a constantly updated, curated collection of products to know.