What’s trending for ECPs in today’s contact lens category? EB’s exclusive research reveals 7 key directions.
Contact lenses are hot. Just ask Warby Parker, which shook up the category by launching Scout, its own daily disposable contact lens ($55 per eye for a 90-day supply), late last year.
According to the exclusive Eyecare Business Contact Lens Focus Group Study, eyecare professional respondents credit an average of 41% of their business to contacts. That’s up from 35% in 2018. And, 69% say they’ve experienced an upward trend in overall sales of contacts during the past year.
A closer look at key highlights from EB’s research findings reveals solid sales and new opportunities in this flourishing market.
—STEPHANIE K. DE LONG
WEARERS BY AGE
Millennials make up one-third of CL fits
SOFT CONTACTS PRESCRIBED
Monthly disposables beat out dailies
Nearly 8 out of 10 ECPs raised prices
of ECPs say that they’ve experienced an upward trend in overall contact lens sales during the past year
FUTURE SOFT CONTACT MIX
Dailies will overshadow monthlies in the next 12-14 months
UPWARD SALES TRENDS
CL sales are up over the past six-12 months
LENS CARE SYSTEMS
Nearly 80% of ECPs recommend a specific system
ECPs are most likely to first fit kids at ages 11 or 12