Article

CONTACT LENSES

Making Contact

What’s trending for ECPs in today’s contact lens category? EB’s exclusive research reveals 7 key directions.

Contact lenses are hot. Just ask Warby Parker, which shook up the category by launching Scout, its own daily disposable contact lens ($55 per eye for a 90-day supply), late last year.

According to the exclusive Eyecare Business Contact Lens Focus Group Study, eyecare professional respondents credit an average of 41% of their business to contacts. That’s up from 35% in 2018. And, 69% say they’ve experienced an upward trend in overall sales of contacts during the past year.

A closer look at key highlights from EB’s research findings reveals solid sales and new opportunities in this flourishing market.

—STEPHANIE K. DE LONG

WHO…
WEARERS BY AGE

Millennials make up one-third of CL fits

NOW…
SOFT CONTACTS PRESCRIBED

Monthly disposables beat out dailies

HOW…
PRICING CONTACTS

Nearly 8 out of 10 ECPs raised prices

69%

of ECPs say that they’ve experienced an upward trend in overall contact lens sales during the past year

NEXT…
FUTURE SOFT CONTACT MIX

Dailies will overshadow monthlies in the next 12-14 months

WHAT…
UPWARD SALES TRENDS

CL sales are up over the past six-12 months

WHY…
LENS CARE SYSTEMS

Nearly 80% of ECPs recommend a specific system

WHEN…
FIRST FITTING

ECPs are most likely to first fit kids at ages 11 or 12