Dawn to Dusk with Tarrence Lackran

Tarrence Lackran in Jacques Marie Mage x Hopper Goods sunglass style Taos. Lackran’s eyewear collection consists of more than three dozen pieces, all from independent vendors.

“I came to this industry four years ago with very little knowledge of eyewear,” says Tarrence Lackran, Reed Exhibitions’ director of industry relations for Vision Expo. “That quickly led to a love of eyewear and now my passion and obsession!”

Today, the familiar and bespectacled face in the industry travels the country to hear the stories of independent optical retailers and see their visions come to life—collaborating with them to share info on Vision Expo and help them develop fresh and innovative ideas for the show.

“My favorite part of Vision Expo is seeing all of the people from the industry who I have visited over the year come together under one roof and watching them do what runs through the veins of so many of them.”

Here, Lackran shares his dawn to dusk from a stop in California as he gears up for Vision Expo West. —KERRI ANN RAIMO

6 a.m. Hop on a conference call with my team back east.

6:48 a.m. Pull covers back over my head for another hour of sleep.

9 a.m. Decide on today’s frame (went with the new Thierry Lasry x Rhude collab), then run to the lobby of my hotel before the dry cleaning deadline passes and they put away the free coffee.

10:11 a.m. Arrive at a new trendy optical retail store in Santa Monica to discuss their first upcoming Vision Expo West experience and recommend a few vendors to research before the show.

Noon. Stop into a few boutiques on Fairfax to check out a new streetwear collection.

1:15 p.m. Meet up with the homie Austin Sands + check out his new luxury frame line, Hoorsenbuhs, and discuss plans for his suite at Vision Expo West.

2:53 p.m. Swing by the legendary optical Gogosha Optique, in Echo Park, to recap Vision Expo East with Julia [Gogosha] and get her feedback on a few ideas for Vision Expo West.

5:30 p.m. Head back to my hotel. Collect dry cleaning and get ready for dinner. Time for a frame change. (Decided on a limited-edition piece by Selima Optique.)

7:30 p.m. Meet up for dinner at a sushi restaurant in WeHo with Dom Vetro to see the frame they designed for Al Roker and discuss their U.S. debut at Vision Expo West.

10:30 p.m. Head back to my hotel to pack for my flight back home to NYC.

Follow the @theopticalpoet to catch this industry unifier in action.