Trending style for the optical + beyond

On and Off the Road

In collaboration with MINI and Eschenbach Optik, Tura launches the MINI collection of ophthalmic styles and sunglasses (including style 747006, pictured)—highlighting 60 years since the first classic Mini automobile was unveiled to the public.

“Mini stands for the lifestyle of the modern creative class,” says Jörg Zobel, CEO, managing director, and chairman of Eschenbach. “A perfect match for eyewear that brings together disruptive design with German quality standards. Designers from the U.S. and Europe have been collaborating closely for 18 months to create a truly global collection that hits the zeitgeist.”

MSRP: $150 to $275 800-242-8872, Vision Expo booth: 16021

Fan Favorite

As part of its recently announced global partnership with Manchester United, Maui Jim releases the new Club Collection, featuring four styles and a new red mirror treatment (Hawaii Lava, shown here on the Red Sands style) inspired by the famous football club.

“We are thrilled to bring the spirit of two passionate brands together to create a collection to reflect the spirit of the Manchester United fans that also allows them to see the world with more color, clarity, and detail,” says Jay Black, Maui Jim’s VP of global marketing.

MSRP: $250 to $350 888-628-4546, Appointments:


Police announced its sponsorship agreement with Mercedes-AMG Petronas Motorsport. The brand’s sunglasses and optical frames will be worn by the team and drivers and the logo will be visible on Lewis Hamilton’s and Valtteri Bottas’ helmets and in the pit garage, as well as included in the team’s marketing activities. The partnership will be complemented with an upcoming eyewear collection designed in collaboration with Hamilton, available from De Rigo REM.

Marcolin Group and adidas entered into a licensing agreement. Marcolin will design, develop, manufacture, market, and sell eyewear products under the adidas Badge of Sport and Originals labels. The partnership, stretching until 2024, will launch its first collection in 2020.

Marcolin Group renewed the licensing agreement for the design, manufacturing, and worldwide distribution of sunglasses and eyeglasses for Harley-Davidson Motor Co. through Dec. 31, 2021.

For the first time, Morgenthal Frederics has launched e-commerce on its website, .

Silhouette International ended its license to produce sports eyewear under the adidas brand and is launching its own premium sport eyewear brand. Starting in Fall 2019, the new sports eyewear collection will be available in Austria, Germany, Switzerland, Slovenia, Spain, and selected retailers in the European Alps region.

Modern + Masculine

Altair Eyewear introduces four new optical styles to its JOE Joseph Abboud collection, embodying the brand, which caters to modern men seeking style, comfort, and cutting-edge designs.

Crafted with innovative materials including HDCA and ultra-lightweight stainless steel, the new collection appeals with masculine detailing, trendy color-blocked temples, and more. Pictured here is style JOE4071.

MSRP: $120 to $150


Vision Expo booth: 16065

Iconic Expression

RetroSuperFuture (RSF) unveils the Icons Collection: an assortment of five sunglasses (Flat Top, Ciccio, Drew Mama, W, and Lucia) that pay homage to RSF’s 12-year archive and the frames that represent the essence of the brand: a fusion of timeless style with unique design elements.

Boasting models worn by iconic personalities including Beyoncé, Kanye West, Rihanna, and Yoko Ono, the Icons Collection makes a bold statement.

Pictured is the W, a fierce geometric model that stands out in the collection’s stylistically ironic ad campaign, which is inspired by vintage advertisements from the ’70s and ’80s.

MSRP: $155 to $180,


Dragon Alliance | Count H2O Floatable | 58/15 | Magnet Gray, Black Gray, Green Ion, Sky Blue | Unisex


Vision Expo booth: 16065


FYSH | F-3634 | Metal/Acetate | 49/19-135 | Brown Gold, Gray Gun, Berry Gold, Forest Pewter | Women


Vision Expo booth: 17019


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