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THE ART OF (SOCIAL MEDIA) STORYTELLING

Use Story for Better Storytelling

Our social media guru, Tanya Gill, O.D., lays out 3 ways to improve your social media messaging

When it comes to telling a story, there are some things that should always be included on your social media feed: clear images, inspiring quotes, product shots, and portraits.

On the flip side, there are things that should always be edited out.

Here, we discuss three items that should always be left on the chopping block—and share how to streamline your storytelling by utilizing Story on both Instagram and Facebook.

1 LET’S GET PERSONAL, BUT ON STORY.

Let’s keep your social media inspiring and relevant to your business. Sure, it’s tempting to post photos of your adorable baby, but when it comes to storytelling—unless you’re in the business of pediatric eye care—Leave. It. Out.

But wait. What about the person behind the brand? Yes, that’s important, but instead of posting your personal memoirs on your regular social media feed, create an IG/FB Story to do the work for you.

Here are some personal themes for Story:

#1 Happy Hour. Here you can play a pun on glasses and promote a local watering hole.

#2 Meals. People. Love. Food. Again, promote your local business with a hashtag.

#3 Babies + Pets. Nothing inspires more than cuteness overload.

#4 Vacations. Sharing your time off adds to your brand values.

1 Create an inspiring caption that loops in your outer ECP, such as: “That look when you’re begging not to get your eyes dilated.”

2 MARKET YOUR NEW PRODUCTS, BUT ALSO ON STORY.

Product photos are a vital element to your storytelling. With the right caption, your products can take on a personality of their own. Even more reason for your patients and customers to “window-shop” your feed.

Using the same photos from your regular feed, you can create an engaging product Story. Here, I have created the first page. Just add two more product shots and, voila—you have a three-page Story.

2 Download this opener and a collection of other fun backgrounds for free from our website. On IG, add a poll to make your Story interactive.

3 PROMOTE A FLASH SALE, BUT ON STORY.

Frankly, I think discounting is for the dogs, but when the slow months come calling, I use social media to promote sales, discounts, and the best thing ever: THE FLASH SALE.

This is not something you want to post on your regular social media feed because it does not add any brand value. Instead, utilize a 24-hour Story to offer those heavy discounts that you would not otherwise want to stay advertised.

Because, monthly sales goals. —TANYA N. GILL, O.D.

3 Need to unload some inventory? Download this Story opener and add your promo details.

FREE DOWNLOADS!

Want to use the images Dr. Gill has mentioned here? Get them free at our website. eyecarebusiness.com/pages/socialmediahotlist