Trending style for the optical + beyond

Independent Focus

Kenmark Eyewear launches Paradigm, the company’s first independent brand.

“We recognized a void in the independent marketplace of an accessible eyewear collection with impeccable quality, and wanted to utilize our design capabilities in creating a refined and highly sought-after product,” says Jason Wehlage, Kenmark’s director of product and design. “It is our goal to have created a one-stop-shop collection for the independent to capitalize on the trends of the moment, and present their online shopping patients unique styles at a quality and price that reflect their attitudes and personas.”

The versatile collection launches with 18 optical styles and 13 sun styles, for a total of 93 SKUs. Pictured are styles 19-05 (below) and 19-23.

MSRP: $145


Environmentally Conscious

Dragon Alliance introduces a new eco-friendly, plant-based resin offering from Marchon Eyewear.

Beginning this fall, all of Dragon Eyewear’s new and key carryover injected sunglasses and ophthalmic frames will be produced using the bio-based plastic made from castor bean oil.

The castor beans used by the brand are sourced from farmers participating in Project Pragati, a sustainable agricultural initiative, and the brand’s latest campaign materials include a glimpse into the lives of the farmers who have helped bring this vision to life.

Pictured is style DR5001.

MSRP: $119 to $210 800-645-1300,


eyeOs Eyewear launched its new website, . Designed to go beyond just showcasing new product, the website aims to offer users a personalized experience at every touch point, including informative content pages on lens and frame technology.

Oakley has partnered with Los Angeles Chargers safety Derwin James. On the field he will wear Oakley’s Football Shield with Prizm Clear and off the field he will wear a range of lifestyle eyewear including Sutro, EVZero Blades, and Coldfuse. James is the third athlete joining Team Oakley’s roster of football players, alongside Patrick Mahomes II of the Kansas City Chiefs and JuJu Smith-Schuster of the Pittsburgh Steelers.

Derwin James in Oakley’s Sutro.

Customizable for Kids

OVVO Optics unveils OVVO Junior, a new customizable performance collection specifically designed for kids and teens.

The collection’s custom-made presentation case allows children to design their frames to their liking, as the wearer selects from five styles (offered in three sizes) as well as chooses to keep the original color of the temples or select from seven additional temples displayed.

The company’s signature, patented screwless hinge has been modified to retain accurate proportions without sacrificing performance, resulting in durable, comfortable, and lightweight frames designed to withstand the active nature of children’s lives.

Pictured is model Aya.

MSRP: $290 to $350 855-393-6886,

Mini-Me Style

The Southern-inspired lifestyle brand Draper James, founded by Reese Witherspoon, presents a Mommy & Me optical collection from Altair Eyewear.

The collection features four women’s and four coordinated mini-me girls’ styles. Pictured are styles DJ5013 (below) and DJ1000.

In addition, the Fall 2019 release marks the brand’s debut line of sunglasses for women, following its successful launch of optical eyewear this past spring.

The latest assortment stays true to the brand’s essence, infused with signature stripes, floral prints, whimsical silhouettes, and more.

MSRP: $98 to $200



Elle | EL13473 | TR-90 | 53/17-140 | Brown, Gray, Green, Rose | Women



KLiiK denmark | K-660 | Stainless Steel, Nickel Silver | 49/19-140 | Blue Gun, Black Dark Gun, Black Gold | Unisex



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