October 2019

October 2019 View Digital Edition

October 2019 Issue

Features

  • PRETTY, IN SYNC.

    Women’s eyewear is utterly alluring this season, with classic inspirations that are amped up with a purely unexpected edge. Think cat-eyes crafted in mesh-patterned acetate, butterfly shapes gone wild, animal prints galore, glitter-encrusted optical styles, and enough color to please any palette. The choices are bold and abundant—and, today, it’s a woman’s prerogative.

  • THE SOFT SELL

    By Stephanie K. De Long

    This year’s big staff training guide unpacks exactly how (+ why) to school your staff in the art of sales

  • SUNNY OUTLOOK

    Pro optician and photochromic lens Guru Sheena Taff dispels common misconceptions + shares 4 photochromic-perfect patient profiles in our dispensing guide

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