Article

VISUAL MERCHANDISING + STORE DESIGN

2020 Vision

Define a critical competitive edge for your business with 3 of the most compelling retail design trends for 2020

Project Eyecare Optometry recently opened its doors to the public—offering a fresh, on-trend, and highly welcoming space.

Wood, vibrant color, and cool comfort. Employing this trifecta of on-point 2020 design trends doesn’t require an optical demolition—they can be implemented with the right can of paint, a few natural accents, and an eye for modernizing the office flow.

At Project Eyecare Optometry, a new practice in Mission Viejo, CA, a fresh design by One Interior delivers on all fronts (shown here). The owners, husband and wife Vincent Cano, O.D., and Connie Tsai, O.D., loved the different designs and architecture of areas they experienced during residencies on the East Coast, and employed those into their new practice.

TREND #1: CAMP OUT WITH A WOODSY FEEL

Wooden elements “[provide] a sense of relaxation and nature,” notes Design & Build Review in a recent interior design trend wrapup. Take note, as these natural elements help customers relax and linger.

“The urban/rustic look of our office comes from a Brooklyn, NY, inspiration,” says Dr. Cano. “The more natural-tone, wood nature of our office reminds me of our time in Maine.”

TREND #2: USE COLOR FOR COHESIVENESS

Vibrant accent walls and color-blocking are key for interiors heading into the new year. “[There are] aqua and orange accents throughout the practice,” says Helen Rogic of One Interior. “The idea was to create an overall cohesive look throughout that ties in the retail and medical portion—making sure the medical side is recognizable as an individual practice.”

TREND #3: MODERNIZE FOR MILLENNIALS

With a welcoming lounge area and chic decor, Project Eyecare Optometry appeals to a younger clientele—and their children. “The design of our practice is meant to be attractive to the millennial generation,” says Dr. Cano. “We intentionally made it look modern but comfortable so that people don’t get the ‘sterile’ feel one normally can get at a doctor’s office. Now, since millennials are starting to have kids, we want to be able to screen their children for possible visual deficiencies that can either be helped with vision therapy or myopia progression control.” —KERRI ANN RAIMO