Trending style for the optical + beyond

Prominent Partnership

Baumvision has partnered with the German luxury eyewear brand Haffmans & Neumeister as its exclusive North American distributor.

The brand is the third luxury label created by industry aficionados Philipp Haffmans, Jean-Pierre Neumeister, and Daniel Haffmans (pictured), founders and designers of iconic brands ic! berlin and Mykita.

“Simply put, it’s a collection where you will find a piece of German handmade eyewear that is definitively yours,” says Shane Baum, CEO of Baumvision.

Pictured is style Hamilton from the brand’s Ultralight collection.

MSRP: $400 to $500


Clean + Classic

Morel presents Omicron 19, hailing from the established French company’s lightweight, comfortable, and durable Lightec assortment for men.

This new Lightec design concept features a thin stainless steel semi-rimless construct paired with screwless and springless hinges, stainless steel temples, and silicone end tips.

Omicron 19 is offered in small or large rectangular silhouettes as well as a double-bridge option. Pictured is model 30158L.

MSRP: $247.50



New eco-friendly material BD8—Bio Plastics has entered the eyewear market. To learn about BD8 products’ properties and advantages, facts on worldwide pollution, and environmental tips: .

Following its new brand campaign, Costa has introduced water-lover- inspired POS materials, a hanging fabric banner, and cork optical dispensing pad. Additionally, Costa’s Untangled Collection was recognized for excellence in sustainability at Essilor’s 15th annual Global Operations Awards Ceremony in Créteil, France.

L’Amy America entered into a multiyear license agreement with Marquee Brands to design, market, and distribute a collection of eco-green sunglasses and ophthalmic frames for the Ben Sherman brand. The collection will preview at Vision Expo East 2020.

Safilo Group and Hugo Boss announced the renewal of the license agreement for Boss and Hugo optical and sunglass collections until Dec. 31, 2025.

Successful global advertising and social media campaigns have flanked Safilo’s partnership with Hugo Boss. The most recent features British actor Henry Cavill (pictured) and Brunei-born singer, actor, and model Wu Chun as faces of the Boss eyewear campaign.


John Varvatos introduces the Artisan Eyewear capsule collection from De Rigo REM—an assortment of four luxurious styles, three of which will be offered in both sun and ophthalmic. Each model serves as a collector’s item, offered in a limited run of 300 pieces (starting in November) and sold with an exclusive leather display case with plush leopard velvet lining.

The collection represents John Varvatos’ love for music and craftsmanship, serving as a nod to the designer’s catalog of vintage guitars.

Made in Japan, the models feature premium materials such as exotic woods, laminate acetates, and titanium accents, and appeal with rock-inspired design elements like guitar headstock hinges, guitar pick temple-tip endcaps, and more.

Pictured is model JV103.

MSRP: $780



eyeOs Eyewear launches its new polarized FT-28 bifocal sun readers, available in almost all of eyeOs’ styles via brown or gray lenses in +1.50, +2.00, and +2.50 adds.

“We stayed true to our mission of developing product that rivals the best available on the market,” says Sam Kotob, founder and designer of eyeOs.

The readers feature CR39 lenses and eliminate 99.9% of glare. The lenses also offer UV protection and HEV blue light filtration.

Pictured is model Wise Guy.

MSRP: $135 800-625-1880,


Tiffany & Co. | TF2185 | Acetate/Sterling Silver | 56/17-140 | Black, Havana, Opal Blue, Opal Gray | Women



Smith | Uplift | Evolve Co-polyimide Material | 54/18-140 | Matte Black, Matte Iron, Black, Matte Tort | Unisex



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