Trending style for the optical + beyond

Green on the Screen

Maui Jim unveils two new sunglass styles, the Local Kine and the Mongoose (pictured), both available with the latest MAUIGreen mirror lens options as well as other colors. The Mongoose is a lightweight nylon frame with rubber-coated temple tips, spring hinges, and embedded nose pads for a supremely comfortable fit.

» MSRP: $249

» 888-628-4546,


Charmant USA, Inc., and Isaac Mizrahi announced their renewal of Isaac Mizrahi Eyewear through 2022.

Eye-DNA has released a 3DNA compact kiosk, two new frame collections, and a software update. Designed to create a collaborative experience for the eyecare professional and the patient, Eye-DNA’s frame design app places the patient at the beginning of the design process.

Marchon Eyewear, Inc., and Cutler and Gross, Ltd., have entered into an exclusive agreement for Marchon Eyewear to distribute Paul Smith sun and optical eyewear throughout the U.S.

Safilo and Kate Spade New York have renewed their global eyewear licensing agreement for the exclusive design, manufacturing, and worldwide distribution of Kate Spade New York branded sunglasses and optical collections. The agreement will now run until June 30, 2026.

Scandinavian Simplicity

KLiiK denmark from WestGroupe reveals its latest optical collection for men and women. Infusing Scandinavian design elements with the latest fashion trends, the release offers streamlined styles with subtle details, such as the semi-rimless K-642 (pictured), a stainless steel frame sandwiched between layers of TR-90 at the top of the rim.

» MSRP: $215

» 855-455-0042,

Tailored Style

Paul Smith unveils its first collection under its new license agreement with Cutler and Gross, distributed via Marchon Eyewear. Handcrafted in the Italian Dolomites using high-quality materials, the new optical and sun styles infuse signature elements of Paul Smith’s colorways and tailoring, and are each named after a location in London, such as the Arnold (pictured), named after Arnold Circus.

» MSRP: $330 to $360

» 800-645-1300,

It’s Super

RetroSuperFuture releases the Reed Turbo Series, starring the Reed sportswear-inspired frame in a selection of summer colors. The Reed’s wraparound construction encases a high-tech toric lens, and it appeals with a bold logo graphic on the temples, created by art director Daniel Sansavini.

» MSRP: $230



Waterwoman | Bio-Resin Nylon | 54.7/18.7-131 | Matte Shadow Tortoise, Shiny Palm Tortoise, Shiny Wahoo, Shiny Blond Crystal | Women

» 386-274-4000,


Gigi Hadid x Vogue Eyewear | VO4140 | Metal | 53/16-135 | Black, Copper, Gold, Light Pink Gold, Silver | Women

» 800-422-2020,


Visit #EBNewProducts on the web for a constantly updated, curated collection of products to know.