Cutting-edge products for the optical + beyond


Instant $100:

Essilor of America’s “Instant $100,” a digital rebate designed to drive second-pair sales, runs through 2019. Patients get $100 instantly with the purchase of an Essilor Ultimate Lens Package and a second pair that includes any Essilor premium brand product. Other combinations of Essilor products are eligible for a $50 rebate. ECPs can register at .

New Signature:

Coming this summer: the next generation of Transitions Signature lenses—Transitions Signature Gen 8. It’s the product of five years of R&D.

’19 Catalog:

Arch Crown has released its 400-page product catalog for 2019, featuring 100 styles of stock and custom Op-Tags, labels, and barcode products.


Visit #EBNewProducts on the web for a constantly updated, curated collection of products to know.


Mobil AR App

This new augmented reality mobile app creates a high-tech way to learn and demonstrate the features of Shamir’s lenses. The interactive Shamir Augmented Reality (AR) mobile app—available for download from Apple and Google Play stores—turns a smart phone camera into an AR viewer (no bulky headgear is required). The AR technology superimposes computer-generated images onto the real-world view through the smart phone, allowing ECPs to show rather than tell patients what the lenses can do. The app currently features Shamir’s new Autograph Intelligence design, but in the future it will include other designs. » Vision Expo Booth: 4033


C-UV400 Tablet

Zeiss launches a hand-held tablet that—using the tablet’s UV camera and special UV light technology—shows how much UV is blocked by the patient’s own glasses vs. lenses with Zeiss UVProtect technology (available in every Zeiss clear lens). It will be featured at the Discover Center in the lobby at Vision Expo and at the Zeiss booth. Preorders are being taken for spring delivery.
Vision Expo Booth: 4011


VisioPOCKET Folding Magnifier

New for low vision patients is this folding magnifier featuring an ultra-thin lens, 2.5x (6D) magnification, and a built-in leather case. Its large (3- by 2-inch) diffractive aspheric lens provides a wide field of view and is extremely lightweight, making it ideal for quick viewing tasks.
Vision Expo Booth: 5001