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#EBNEWPRODUCTS: RETAIL FASHION

Cutting-edge products for the optical + beyond

Kenzo Calling

Acclaimed design duo Carol Lim & Humberto Leon, creative directors of Kenzo, release the fashion house’s first eyewear collection, made in collaboration with LVMH eyewear expert Thélios.

Looking to the playful and energetic roots of the brand, the eyewear collection for Spring/Summer 2019 blends Parisian confidence with California cool—drawing inspiration from the vibrant patterns and futuristic musings seen on Kenzo’s SS19 runway.

» MSRP: $140 to $270

» 888-70-KENZO, kenzo.com

» Appointments: rsvp.usa@thelios.com

Kenzo sunwear style KZ40002 from Thélios, as seen on the fashion house’s SS19 runway

New York Spirit

Spearheaded in 1989 by Donna Karan, American fashion label DKNY aims to embody the modern and confident spirit of New York with its sophisticated and globally distributed collections of apparel, accessories, and footwear.

The brand now reveals optical and sunglass styles for Spring 2019 from Marchon Eyewear, infused with streetwear-inspired, effortlessly cool details. The collection is grounded in a chic color palette with on-trend neutrals.

» MSRP: $99 to $159

» 800-645-1300, marchon.com

» Vision Expo Booth: 1553

DKNY style DK5004 from Marchon

Fiction Fans

FICTION launches as a fully developed new brand designed by the optical design team at l.a.Eyeworks, the revered eyewear company established by edCFDA designers Barbara McReynolds and Gai Gherardi in 1979. Twenty new models, each in four colors, are introduced in the debut collection of designs in combinations of acetate and stainless steel. A hallmark of the frames is an enamel “©” medallion on each temple arm that is visible only when the frames are folded.

» MSRP: $240 to $270

» 800-348-3337, fictionframes.com

» Vision Expo Booth: G220

FICTION styles Chant, Sail, and Beam by l.a.Eyeworks

Southern Charm

Draper James, the Southern-inspired lifestyle brand founded by actress Reese Witherspoon, debuts its first-ever optical collection, from Altair Eyewear.

Standout styles feature heritage stripes and floral prints, which have become synonymous with Draper James apparel and accessories. The collection features a range of silhouettes and eye sizes (from 49-54).

» MSRP: $173 to $200

» 800-505-5557, altaireyewear.com

» Vision Expo Booth: 1553

Draper James model DJ5006 from Altair

FRESH CUTS

» Cutler and Gross and Paul Smith have entered into a three-year agreement for Paul Smith sunglasses and optical frames.

» Kering has launched a newly designed institutional website, keringeyewear.com , featuring Kering Eyewear’s latest news and collections.

Marcolin Group has a worldwide licensing agreement with L Brands for Victoria’s Secret and PINK eyewear through 2023. Global distribution in the optical market begins this year.

» Marcolin Group and Barton Perreira have an agreement for a select international distribution (non-U.S.) of Barton Perreira sun and eyewear.

» Safilo announced the renewal of its global eyewear licenses for Havaianas through 2024 and Tommy Hilfiger through 2025.

» Safilo announced global licensing agreements for Levi’s branded eyewear, as well as Missoni and M Missoni eyewear. Collections will launch in 2020.

Retro Muse

Following the appointment of new creative director Wes Gordon, Carolina Herrera New York unveils its Spring/Summer sunglasses collection from De Rigo REM—serving as a nod to Herrera’s iconic archives with modern, playful colors and retro silhouettes.

» MSRP: $350 to $410

» 800-423-3023, derigo.us

» Vision Expo Booth: 1452

Carolina Herrera style SHN597 from De Rigo REM

Depth + Style

Have patients requiring a narrow fit? Set your sights on the latest KLiiK denmark releases from WestGroupe—highlighted by bold details including metallic touches, moiré patterns, and deep colors.

» MSRP: $215

» 855-455-0042, westgroupe.com

» Vision Expo Booth: 2637

KLiiK denmark K-635 from WestGroupe

Fierce Fashion

A&A Optical has partnered with fashion designer Rachel Roy to debut the RACHEL Rachel Roy eyewear collection, featuring chic optical styles aptly named with words of empowerment, including Confident, Bold, Devoted, and more.

“Our mission is to help women design the lives they wish to live through style,” says Kate Chase-Lansdale, president of the Rachel Roy brand. “We incorporated a number of RACHEL Rachel Roy design hallmarks in the frames that we created including print mixing, bold colors, and interesting shapes.”

» MSRP: $175 to $220

» 800-492-4465, aaopticalco.com

» Vision Expo Booth: 2543

RACHEL Rachel Roy style Playful from A&A Optical

NEW YORK EYE

Ernest Hemingway | H4832 | Metal | 49/18-140 | Burgundy/Teal, Brown/Lime, Navy/Bronze | Women

» 800-221-6966, newyorkeye.net

» Vision Expo Booth: 1223

MAUI JIM

Cut Mountain | Monel Metal | 55/17-140 | Gray/Blue Hawaii, Bronze/HCL Bronze, Black/Neutral Gray | Men

» 888-628-4546, mauijim.com

» Vision Expo Booth: 2754

CHARMANT USA

Eddie Bauer | EB32027 | Acetate | 54/18-145 | Blue, Green, Tortoise | Men

» 800-645-2121, charmant-usa.com

» Vision Expo Booth: 2727

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Visit #EBNewProducts on the web for a constantly updated, curated collection of products to know. eyecarebusiness.com/ebnewproducts