WHO IS Z?
They’ve never known a world without video chat and instant messaging, and they do practically everything via an app. Gen Z (ages 7-22) is certain to be notably different from the generations before them, especially Millennials.
And, at 32% of the global population—larger than every other generation save for Boomers—they are also poised to become retail’s biggest customer base.
From The Center for Generational Kinetics (genhq.com ), The State of Gen Z 2018 report reveals more about Z—and what they like. —SUSAN TARRANT
They Smart Phones
95% of Gen Z has a phone
More than HALF use it 5+ hours a day (26% use it 10+ hours a day)
Preferred Apps by Situation
Instagram = follow brands
Snapchat = post/send a video or selfie
Facebook = create or check a group event
Seek Intel Before Spending
68% read at least 3 reviews before making a first-time purchase with their own money
16% read 9 or more reviews before doing so
46% follow more than 10 influencers on social media
Did You Know?
Gen Z prefers to follow brands on Instagram, and uses it 2.5x more than Facebook to do so. Interestingly, Millennials follow brands on Facebook twice as much as Instagram.
On Our Radar
BIENNALE X SPECS
Known for infusing its Berlin-based inspiration with handmade-in-Italy eyewear design, Kuboraum recently teamed up with Italian artist Gianni Politi for the 58th International Venice Art Exhibition—Biennale Arte 2019—which opened last month in Venice, Italy.
Unveiled at the floating city’s Ottica Urbani optical shop, the “Firmamento” project consists of 14 one-of-a-kind “masks” (Kuboraum’s innovative term for frames). Each mask, crafted of premium Mazzucchelli acetate, features an abstract, multicolored hand-painted creation by Politi and a certificate of authenticity signed by the artist. —KERRI ANN RAIMO
Next year, 123 million of us will be presbyopic. But a new Alcon survey reveals only 30% of presbyopes see an O.D. to discuss their changing vision. Alcon’s Project Presbyopia is a fun, ongoing campaign to help ECPs raise awareness of presbyopia (including finding a better name for it) and attract more patients.
Alcon created a birthday card that ECPs can send to patients turning 40, offering them a free trial of multifocal contacts. There are also free educational resources via social media and traditional sources, and a consumer website: SeeNearAndFar.com .
A stunning architectural blend of history and modern design, Casa Luxottica is Luxottica’s new North American headquarters and showroom, located at 1 W. 37 St. in New York City.
Like the company, Luxottica’s new digs are infused with rich history—the space was built more than 100 years ago as a garment factory, around the same time landmark buildings like the New York Public Library originated. Luxottica restored the façade of the building, while simultaneously incorporating interactive and high-tech elements—including floor-to-ceiling LED wall installations.
With a whopping 11 floors, Casa Luxottica is now home to more than 400 employees in wholesale and retail.
—KERRI ANN RAIMO
Want a virtual tour of Casa Luxottica?
EB got an exclusive look at its Digital Red Carpet buying space. Watch online: bit.ly/CasaLuxottica .