Cutting-edge products for the optical + beyond


Free Training:

Alcon is offering virtual, on-demand training to help optical staff learn to fit multifocal contact lenses and capture more of the growing presbyopic patient population. The free, 10-minute webinar takes users through the Alcon portfolio and the two-step multifocal fitting process. Click here for info.

Rx Verifier:

Western Optical Supply’s new Rx verifier helps opticians quickly verify both the monocular and binocular PD, and to determine that seg height is accurate and level. 800-423-3294,


Visit #EBNewProducts on the web for a constantly updated, curated collection of products to know.


Transitions Signature GEN 8

The much-anticipated next-generation Transitions Signature lens launches to ECPs July 8. The lenses were developed with a new, breakthrough technology that combines a disruptive nanocomposite matrix with a new generation of ultra-agile photochromic dyes.

According to Transitions, the new Transitions Signature GEN 8 lenses are faster in activation and fadeback and are darker than previous generations. The lenses also block 100% UV and help protect from blue light both indoors and out. GEN 8 technology will be available at launch in the three traditional Transitions tints (brown, gray, and graphite green), and available in the Transitions lens style colors soon thereafter.

Essilor is running a consumer promotion—The Next GEN Offer—to motivate patients to try the new Transitions Signature GEN 8 lenses. When they purchase GEN 8 with Crizal, consumers can choose a free second pair of qualifying Essilor clear lenses. The promotion runs through Dec. 31 and is backed by a nationwide consumer campaign intended to drive patients to ECPs. Ask your Essilor rep about enrolling, or visit



Passport 2.0

Maui Jim has improved on its Passport prescription PAL sun lens design to provide faster adaptation, 66% wider distance vision, and improved peripheral vision, according to the company. The soft lens design is engineered to give the wearer more stable and crisp peripheral vision.

The digitally compensated lens also features Maui Jim’s PolarizedPlus2 technology to eliminate glare and boost color. Fitting height should be measured at the pupil center, and corridor length selection is no longer needed.


Vario Digital FHD Desktop Video Magnifier

This foldable desktop magnifier features a 15.6-inch HD color monitor with optical digital zoom from 1.3x to 45x magnification and an FHD camera that provides a true color image with a large field of view. Tactile buttons and turn dials make it easy to operate, and it provides voice menu output when in menu mode. An adjustable-height table is available to present the magnifier in the waiting room to help promote interest and awareness.