Trending style for the optical + beyond

Leather Lust

Salvatore Ferragamo reveals sunglass style SF950SL from Marchon Eyewear, a star in the Spring/Summer 2019 ready-to-wear runway as well as the fashion house’s “A Patchwork of Characters” ad campaign.

The acetate structure of the frame is entirely wrapped in karung snakeskin or calf leather and is enriched with a golden logo on the frame temple.

MSRP: $595


Geometric Trend

Maui Jim introduces a new, intricate design complemented by the company’s most advanced lens material, MauiBrilliant.

The Puka style, named after the Hawaiian word for “hole,” features eye-catching geometric apertures along the frame and temple.

Constructed of lightweight pure titanium, the unisex style also features adjustable nosepads.

MSRP: $399 888-628-4546,


Altair Eyewear, Inc., and Authentic Brands Group signed an exclusive eyewear licensing agreement for active lifestyle brand Spyder. The agreement marks the first performance lifestyle brand within Altair’s portfolio, and is for the exclusive design, development, production, and distribution of ophthalmic eyewear, sunglasses, and ski goggles under the Spyder brand. The collection will be available in Spring 2020.

DITA Eyewear and Alexander Wang entered into Alexander Wang’s first exclusive long-term global licensing agreement for worldwide distribution of sunglasses and optical collections under the Alexander Wang brand. New collections developed under the licensing agreement will roll out globally beginning Fall 2020.

Kenmark Eyewear renewed its exclusive license agreement for the development, production, and worldwide distribution of eyewear for the Vera Wang brand. The agreement will extend through 2025.

Safilo Group and global icon David Beckham announced a global 10-year agreement for the eponymous license for sunglasses and prescription glasses. The first David Beckham eyewear collection will launch in January 2020.

Head Held High

Ray-Ban spotlights shared moments and universal emotions with its new #ProudToBelong campaign. Revamped editions of the Ray-Ban Square, Wayfarer, and Wings II (pictured) from Luxottica star in the campaign images and videos—focusing on key sentiments: confidence, joy, vulnerability, and more, representing the essence of Ray-Ban products.

MSRP: $153 to $198


Carrera Concept

Carrera unveils an assortment of styles within its Active Collection, highlighted by ULTEM, an ultra-flexible plastic material.

Each style, available from Safilo, is designed with a double row of ULTEM, which extends from the middle of the temple to the textured rubber (polyamide injected grilamid) end tips—engineered for both comfort and high-tech style.

Five optical frames and three sunglasses are available in the new release. Pictured is the Carrera 4412/F.

MSRP: $159 to $179



OnGuard Industrial Safety Eyewear | US110 | Thermoplastic Polyurethane | 59/17-135 | Black/Red, Black/Gray | Unisex



Vivid Boutique | 4047 | Acetate/Metal | 53/14-140 | Black Crystal, Dark Tortoise, Demi Purple | Women



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