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FRAME INTRODUCTIONS

EYEWEAR ADDITIONS AND LINE EXTENSIONS

INDIVIDUAL STYLE

FYSH UK from WestGroupe introduces six new optical styles for fall, geared toward women who celebrate their individual style.

The latest FYSH UK collection is highlighted by eye-catching details, including bold animal prints, brow line accents, and iridescent colors. A variety of silhouettes (modified or classic cat-eyes, rectangular, and rounded aviators) are presented in the latest release, offering on-trend options for strong and ambitious FYSH UK women.

Model F-3615 (pictured) showcases the feminine details characteristic of FYSH designs, such as the modified cat-eye silhouette and polished metal inlay along the brow line.

Check out the collection’s updated look on Instagram: @fyshuk.

The suggested retail pricing is $225.

INFO: 855-455-0042, WESTGROUPE.COM

TRUE TO FORM

Moncler Lunettes presents its latest optical and sunglass collection from Marcolin, incorporating the Italian lifestyle brand’s iconic technological expertise and attention to detail.

The collection encompasses three style stories: “sport,” offering frames with athleisure appeal; “duvet,” featuring innovative designs in line with Moncler’s heritage; and “timeless,” an assortment of frames in beautiful retro-inspired silhouettes.

From the “timeless” story is style ML5033 (pictured), an acetate pilot-shaped frame with unique metal/acetate temples that are highlighted by the Moncler logo.

Suggested retail pricing is $280 to $375.

INFO: 800-537-9265, US.MARCOLIN.COM

MARCHON

ChloƩ | Tally CE147S | Metal | 56/18-140 | Gold Light Pink/Gradient Blue, Gold Azure/Gradient Burnt, Havana Rose/Gradient Green, Havana Sand/Gradient Rose | Women

INFO: 800-645-1300, MARCHON.COM

OVVO OPTICS

Gold & Hue | 3752 | Surgical-Steel-and-Titanium Composite, 14kt Gold Plated | 53/17-135 | Gold/Powder Gray, Gold/Seafoam, Gold/Crimson, Gold/Boysenberry | Women

INFO: 855-393-6886, OVVOOPTICS.COM

SD EYES

Club Level Designs | CLD9260 | Zyl/Metal | 48/20-140 | Tortoise, Gray Crystal, Black | Men

INFO: 800-962-3200, SDEYEWEAR.COM

MORE MAUI

Maui Jim releases two new sunglass styles, the Tumbleland and the Shoal.

The Tumbleland (pictured) is a sophisticated addition to Maui Jim’s celebrated collection of wrap sunglasses. With an emphasis on comfort and coverage, the Tumbleland features embedded rubber nose pads and spring hinges on an easy-to-wear nylon frame build.

The Shoal style, a monel metal frame with metal/rubber temples, exclusively reveals Maui Jim’s newest fashion mirror option, MAUIGreen (not currently available in Rx).

Both of the new styles incorporate Maui Jim’s PolarizedPlus2 lenses to eliminate 99.9% of glare, filter 95% of HEV rays, and block 100% of harmful UV rays. The styles also feature Maui Jim’s SuperThin Glass lenses, which are 32% thinner and lighter than standard glass while providing optimum scratch and solvent resistance.

The suggested retail pricing is $249 for the Tumbleland and $349 for the Shoal.

INFO: 888-666-5905, MAUIJIM.COM

AN APP ON TAP

The new Morel Frame Hero app for ECPs (available for both iOS and Android) makes for easy order processing, fast and free ground shipping, automatic status updates and tracking information, and more.

SOPHISTICATION, REDEFINED

CH Carolina Herrera unveils its latest optical collection from De Rigo REM, representing the brand’s playful spirit and emphasis on effortless style (offered in a range of apparel and accessories for women, men, and children).

The latest optical styles for fall are presented in feminine silhouettes with distinctive asymmetrical details, delicate inlays, and more.

The mixed-material VHE778 (pictured) pairs a vintage-inspired, modified cat-eye silhouette with flattened temples for an updated take on sophisticated style. The CH logo is reinterpreted into slender cubes of colored enamel on the temples for a fresh and subtle color-block detail.

The suggested retail price range is $227 to $248.

INFO: 800-423-3023, DERIGO.US

OGI EYEWEAR

OGI | 7169 | Acetate | 47/19-140 | Brown Demi, Turquoise Demi, Gray Demi, Blue Demi | Unisex

INFO: 888-560-1060, OGIEYEWEAR.COM

VIVID EYEWEAR

Vivid 258 | TR-90 | 50/19-140 | Matte Black/Matte Gunmetal, Matte Tortoise/Matte Gold, Matte Demi Blue/Matte Gunmetal | Unisex

INFO: 800-631-0188, VIVIDEYEWEARUSA.COM

KENMARK EYEWEAR

Vera Wang Luxe | Brandi | Zyl/Metal | 51/16-135, 53/16-140 | Black Marble, Havana, Iris Tortoise | Women

INFO: 800-627-2898, KENMARKEYEWEAR.COM